Admissions 2027
11 Month Certificate Programme in Strategic Communication
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Programme Overview
MICA PGDM-C (Post Graduate Diploma in Management-Communications) is a two-year, full-time residential management programme offered by MICA, Ahmedabad , structured across four academic terms. The programme admits 180 students per batch and is delivered on MICA’s 19-acre residential campus in Shela, Ahmedabad. MICA PGDM-C is AICTE approved and NBA accredited, with AIU equivalence to a postgraduate management degree.
MICA is positioned as Asia-Pacific’s only residential institute for Strategic Marketing and Communication, and the programme holds a NIRF rank of 33. The curriculum combines a mandatory core in business analysis and consulting with elective specialisation in brand management, product management, sales and customer relationship management, and sectoral verticals including BFSI, FMCG, and consumer technology.
Admissions Snapshot
| Particulars | Details |
|---|---|
| Programme | 11 Month Certificate Programme in Strategic Communication |
| Duration | 11 Months |
| Format | Full-Time Residential (Off-Campus Accommodation) |
| Intake | 40 Participants |
| Fees | ₹14.66 Lakhs |
| Location | MICA Campus, Ahmedabad |
| Scholarship |
Who should apply ?
Applicants are not required to take the CAT (Common Admission Test) for this programme. However, they must appear for the MICAT, which is a Computer-Based Test (CBT) conducted twice a year—in December 2026 and February 2027. Candidates may choose to take both MICAT I and MICAT II, and the better of the two scores will be considered for evaluation. The test is held at over 48 centres across India.
Additionally, a Bachelor’s degree or an equivalent qualification in any discipline, recognized by the Association of Indian Universities, is a mandatory requirement.
Desirable Profile- Recent graduates with strong communication potential who want to build expertise in strategic communication, public affairs, reputation management, and AI-enabled communication.
Young professionals from PR, media, branding, content, digital, or communication roles seek to accelerate their careers and transition into strategic leadership positions.
MICAT PGDM admission process
MICAT Registration and Selection Process
Admission selection process, the following steps are given below
- Online Application
- MICAT :
- Section A: Psychometric Test
- Section B: Descriptive Test
- Section C: Aptitude Test (has 3 sub-sections) –
- Divergent and Convergent Thinking;
- Verbal Ability,
- Quantitative Ability and Data Interpretation
- Personal Interview:
Shortlisted candidates based on the MICAT call for Personal Interview.Final Selection to the Programme is based on:
RECOMMENDED by majority number of the interview panellists, to be considered for the final merit list. NOTE: All those who meet the criteria described above, their final selection will be their performance in :- MICAT
- PI
- 10th,12th, Graduation
- Extra-Curricular, sports, academic diversity, gender diversity etc, (This Information will be filled separately at the time of PI)
MICAT : MICAT is a Computer Based Test (CBT). It is conducted twice a year – December (2026) and February (2027). Candidates may choose to write both MICAT I & II. The better of the two MICAT Scores is considered. It has over 48 test centres across the country.
All candidates are assessed on MICAT, which consists of 3 sections
- Section A: Psychometric Test
- Section B: Descriptive Test
- Section C: Aptitude Test (has 3 sub-sections)
- Divergent and Convergent Thinking;
- Verbal Ability,
- Quantitative Ability and Data Interpretation
MICAT application Fees
MICAT application Fee: Rs. 2500/-
Programme Selection Fee: ₹500 per programme is applicable only if you are shortlisted for the final stage of the admission process (GE & PI). If you are shortlisted for more than one programme, you will be required to indicate the programme(s) for which you wish to appear in the final GE & PI round. A fee of ₹500 must be paid for each programme selected. For example, if you choose three programmes, the total fee payable will be ₹1,500 (₹500 × 3 programmes).
Percentage Calculation Method for Educational Qualification
Note : ALL LETTER OR NUMBER GRADES WILL BE CONVERTED AND EXPRESSED AS PERCENTAGE ONLY. If the institute provides grades/CGPA instead of marks, a conversion of the same to equivalent percentage is mandatory. If no conversion factor is available / provided, then obtained CGPA needs to be multiplied by conversion factor of 10 to getthe percentage. The conversion certificate needs to be furnished during the verification process and if no conversion factor exists, then a certificate from the institution/university certifying the practice needs to be provided during the verification process.
10th and 12th Grade
- An aggregate of all subjects scores (marks) mentioned on the mark sheet will be considered for arriving at the final percentage.
Graduation (bachelor’s degree)
- The bachelor’s degree or equivalent qualification obtained by the applicant must entail a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent. The degree awarded by an institute/university should be recognized by the Association of Indian Universities (AIU).
- Percentages of marks of an applicant who is yet to complete the bachelor’s degree will be computed based on their available marks of the previous semesters/years.
- If the applicants have undergone/completed an integrated master’s degree or dual degree directly after their 12th, the percentage of marks obtained as per their institute/university norms, which is considered as equivalent to bachelor’s degree will be considered.
- Bachelor’s degree of an Indian applicant who has studied/studies oversees awarded by a college/institute/university, should be recognized by the Association of Indian Universities (AIU)/other appropriate authorities.
- Calculation of Normalized Scores:
- Scores shall be normalized using appropriate statistical methods by considering scores of all qualifying candidates up to the stage applicable to the candidate.
- The score obtained individually by a candidate in a particular sub-section of MICAT-I/MICAT-II, e.g. Verbal Ability will be converted into a Normalized Score.
- MICA reserves the right to change, withdraw or introduce MICAT, PI centres or any event dates mentioned above. Final centre allocation is subject to availability. MICA reserves the right to change admission process Online / offline.
- In the event of any unforeseen circumstances that may occur during MICAT Examination, the decision of MICA’s Admissions Committee to conduct re-examination on the same day or otherwise shall be final and binding on the candidates.
- Candidates are further advised to keep themselves available for re-examination, etc. till 6:00 pm on the scheduled date of MICAT in the event of any such requirement.
- MICAT will be held in Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam
Note: The Admission Process may undergo change as per the Government of India’s directives and/or any challenge in the testing conditions.
Personal Interview
Shortlisted candidates based on the MICAT call for Personal Interview.
Final Selection to the Programme is based on:
RECOMMENDED by majority number of the interview panellists, to be considered for the final merit list
NOTE: All those who meet the criteria described above, their final selection will be their performance in :
- MICAT
- PI
- 10th,12th, Graduation:
- Extra-Curricular, sports, academic diversity, gender diversity etc, (This Information will be filled separately at the time of PI)
Eligibility Criteria
- Admission to the 11 Month Certificate Programme in Strategic Communication* require a Bachelor’s degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
- Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
- Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates must do the following:
- Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
- Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.
The deadline for submission of the final mark sheet and passing certificate is December 31, 2027.Non-fulfillment of this condition will automatically result in the cancellation of the provisional admission.
Candidates who demonstrate an aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
Application Guidelines
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- Admission will be based strictly on merit for each programme.
- If a candidate is merit-listed for more than one programme, they must accept the admission offer for only one programme of their choice by the deadline mentioned in the offer letter.
- Once a candidate accepts an offer, it is implied that they have voluntarily given up their position in the merit list of the other programme(s).
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Note: The programme choice, once confirmed, cannot be changed. Candidates are advised to make their decision carefully. Please consult our team for any clarifications or guidance. Contact:admissions @micamail.in
- MICA reserves the right to modify the selection process as deemed necessary.
Why Choose MICA
Future-Ready Leadership
Strategy + creativity + analytics, with global exposure and live industry projects. MICAns rank #1 in creativity, empathy, and leadership qualities.
Career Outcomes That Compound
100% placements with top recruiters including Google, Amazon, Deloitte, L’Oréal, Samsung, ITC, Titan.
Unique Teaching Pedagogy
Blend of classroom sessions, live projects, and immersive learning experiences.
Global Alumni Network
Over 40% of MICA alumni are global leadership and C- suite executives.
A Balanced Testing Tool - MICAT
MICAT is the only holistic test that entails a balance assessment of creative and analytical aptitude.
Leadership Labs
Real-world problem-solving with industry partners
Live Projects
Work on actual business challenges from day one
International Immersion
Global exposure and cross-cultural learning
Capstone Projects
Demonstrate mastery through comprehensive projects
Campus Life
19-acre residential campus fostering 24/7 learning and community building
Rankings & Accreditations
Student Voices
FAQ
Do I need to take CAT for MICA admission?
MICA PGDM-C is a two-year residential Post Graduate Diploma in Management – Communications that integrates brand, marketing and advertising communications, cultural intelligence and creative strategy with AI and analytics. Offered by MICA, Ahmedabad, it is AICTE approved, with 180 seats per batch; MICA holds a NIRF rank of 33.
Can I apply to more than one MICA programee?
PGDM-C focuses on brand communication, advertising and cultural intelligence and lets students choose two full functional majors and two sectors; PGDM focuses on data analytics, strategy and AI with Business Analytics & Consulting (BAC) as a compulsory functional specialisation. PGDM-C has 180 seats and weights creative aptitude, verbal ability and reading comprehension in MICAT; PGDM has 60 seats and weights quantitative ability.
What is the difference between PGDM and PGDM-C?
In Year 2, Job Seekers choose any TWO of seven functional Specialisations — Advanced Product Management & Product Marketing, Advanced Sales & CRM Leadership, Advanced Brand Management, Campaign Design & Performance Management, Marketing Technology & AI, Data Science & Analytics with AI, and Customer Experience Strategy & Digital Transformation — and any TWO of eight sectoral/industryspecialisations: FMCG & FMCD, Consumer Tech, Retail, Media/Entertainment & Sports, BFSI & FinTech, Consulting & Tech Consulting, Business Analytics & AI, and Health-Tech & Health Care.
more FAQ's to come we are working on pointers?
[The total programme fee for MICA PGDM-C — confirm; the PGDM fee is INR 26 lakhs for the complete two-year residential experience, covering tuition, residential and infrastructure charges.] Scholarships covering 25% to 100% of tuition are awarded annually on merit and financial need.