MICA School of Strategic Communication

Where Language, Technology, Society & Management Shape the Future of Communication
MICA students exploring communication, technology and society

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About MICA School of Strategic Communication

The School of Strategic Communication at MICA prepares storytellers, narrative builders and communication professionals to navigate a world where humans, technology, institutions and society are increasingly interconnected.
As AI reshapes discovery, reputation, decision-making and public discourse, communication professionals need more than the ability to communicate. They need to understand technology, build trust, shape reputation, influence decisions and navigate complex stakeholder ecosystems.
The School brings together Language, Technology, Society and Management to prepare professionals who can shape human–technology communication ecosystems for business value, social legitimacy and public trust.

The four pillars of the School

Language · Technology · Society · Management

These four pillars form the School’s DNA and run through everything it teaches.

The School’s first offering is the 11-Month Certificate Programme in Strategic Communication, launching in Academic Year 2027–28.

In time, SoSC will add further postgraduate certifications and courses building capability in narrative research; technology, public policy and ethics; corporate social responsibility and sustainability reporting; and global media and communication, among others.

Programmes Offered by the School of Strategic Communication

11-Month Certificate Programme in Strategic Communication

A practice-anchored, full-time, off-campus residential programme designed for professionals who will shape business conversations in the AI era.

The programme combines linguistic know-how, analytical insight, creative thinking, narrative capability and technological fluency to address complex communication challenges across organisations, markets and society.

Duration

11 months

Format

Full-time, off-campus residential

Intake
40 students
Launch
Academic Year 2027–28
Explore the 11-Month Certificate Programme

Two Tracks. Two Capabilities.

Strategic Communication – CSR, Brand & Corporate Affairs
For professionals who build and protect organisational reputation, relationships and credibility.

Career Pathways  (Indicative): Corporate Communication Manager | Public Affairs Specialist | CSR & Sustainability Communication Manager | Public Relation Manager  | Change and transformation Communication Manager

For professionals working at the intersection of language, technology and AI.

Students learn to design how AI systems communicate with people, with an emphasis on responsible dialogue, human-centred interaction and ethical AI communication.
Career Pathways  (Indicative): | Conversational AI Strategy & Governance Lead | AI Communication Lead | Responsible AI Communication Specialist |  Trust & Safety Communications Specialist

The two-track structure and focus areas are specified in the Strategic Communication programme document.

The Philosophy That Drives Us

Understand how language shapes communication and how technology is changing the way humans and machines interact.

Develop the ability to build credibility, manage reputation and communicate with diverse stakeholders.

Combine analytical thinking with narrative capability to shape conversations that matter.

Understand not only what AI can do, but how AI systems communicate with people and how those interactions can be designed responsibly.

How We Learn Here

Build a conceptual foundation across language, technology and society through language studies, human–technology interaction, storytelling and strategic communication.
Develop capabilities in business communication, public affairs, crisis and risk, visual communication and AI-powered communication.
Deepen expertise through one of two tracks: Strategic Communication – CSR, Brand & Corporate Affairs or Conversation Design & HCXAI.
Bring together strategic leadership, global communication, integrated campaign design and execution through a capstone project, industry engagement and internship.
The programme progresses from foundations through applied capability to practitioner identity across three terms, with industry engagement running across the year.

What Makes This Different

Develop communication capabilities for a world where AI increasingly influences how people discover, interact and make decisions.

Learn to work across human communication and human–technology interaction rather than treating technology as a separate discipline.
Move beyond communication execution to understand business, reputation, stakeholder systems, risk and organisational decision-making.
Build expertise either in strategic communication across CSR, brand and corporate affairs or in the emerging field of conversation design and HCXAI.
Industry engagement, applied projects, portfolio development, a capstone and summer internship connect learning with professional practice.

Where Your Communication Career Takes You

Graduates can build careers across two emerging frontiers.

  • Corporate Communications
  • Public Affairs
  • CSR & Sustainability Communication
  • Reputation Management
  • Crisis & Risk Communication
  • Executive Communications
  • Employer Branding
  • Financial Services Communication
  • Conversational Design
  • AI Dialogue Design
  • Conversational AI Strategy
  • AI Communication
  • Responsible AI Communication
  • Trust & Safety Communication
  • AI Product Communication

The programme document identifies these as representative career pathways rather than guaranteed placement outcomes.

The MICAn Edge

Learn through industry engagement, applied projects, portfolio development, a capstone and internship.
Build technological fluency alongside communication, narrative and strategic capabilities.
Understand people, language, technology and society as interconnected parts of communication.
Develop the ability to advise, influence, manage reputation and navigate complex stakeholder environments.
Build on MICA’s strengths in communication, culture, storytelling and creative thinking while developing capabilities for the AI era.

MICA Admissions 2027 - When to Apply and What to Expect

The future of communication belongs to professionals who can navigate both human and technological systems.
 world.

At MICA’s School of Strategic Communication, you learn to build trust, shape narratives, influence decisions and design meaningful communication for an increasingly AI-mediated
Explore the 11-Month Certificate Programme
Apply for 2027–28

FAQ

What is the 11-Month Certificate Programme in Strategic Communication?

An 11-month, full-time, off-campus residential Certificate Programme in Strategic Communication, and the first programme from MICA’s School of Strategic Communication. It develops professionals who combine linguistic, analytical, creative, narrative and technological capability to lead communication in the AI era, and launches in Academic Year 2027–28.
Eleven months, full-time and off-campus residential – student accommodation is arranged off-campus – structured across a 15-day orientation and three terms, closing with a capstone jury and a summer internship.
Track 1 – CSR, Corporate Affairs and Brand – is for AI enabled professionals who have expertise in organisational reputation, public affairs, and sustainability communication. Track 2 – Conversation Design and HCXAI – is for those who understand and design how AI systems communicate with people. Students specialise in one.
The programme is designed for recent graduates, early-career professionals in PR, content, digital or brand roles looking to accelerate; career-switchers from journalism, policy, HR, legal and social-sector backgrounds, interested in strategic communication.
A background in linguistics or technology is desirable but not required.
Applicants must hold a bachelor’s degree of at least three years’ duration from a recognised institution, with a minimum of 50% aggregate marks, in accordance with applicable AICTE guidelines.
Admission is through a MICAT customised for the School of Strategic Communication, followed by a Personal Interview, with final selection based on merit.
The programme fee is ₹14 lakh and the intake is 40 students.
MICA has applied for AICTE accreditation under the nomenclature PGCM – Communications, with the application in November 2026. Programme details are subject to that approval.
On Track 1, roles such as Corporate Communications Manager, Public Affairs Specialist, CSR and Sustainability Communications Manager, and Executive Communications Lead. On Track 2, roles such as Conversational Designer, Conversational AI Strategy and Governance Lead, and Responsible AI Communications Specialist – across leading consulting, technology, corporate and financial-services employers.
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