MICA Admissions 2026

PGDM-C, PGDM, FPM, PGCM-AMC and PGCM-DMMC
India's #1 School for Strategic Marketing, Communication, and Applied Creativity

MICA sees the world moving towards the age of imagination. The effectiveness and success of the leaders of tomorrow will be defined by their ability to blend analytics, strategy with creativity, culture, and communication.

As India's foremost institute in Strategic Marketing, Communication, and Applied Creativity, MICA has pioneered post-graduate programs in marketing and communication that are globally distinctive. Recognized among the best PGDM colleges in India and top B-schools for marketing in India, MICA offers creative marketing programs that prepare leaders for a rapidly evolving business landscape.

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PGP (PGDM-C & PGDM)

PGCM-AMC (earlier CCC)

PGCM-DMMC (earlier CCE)

Programmes at a Glance

Post Graduate Diploma in Management & Post Graduate Diploma in Management (Communications)

PGDM-C & PGDM (2 years, Residential Programme) - AICTE Approved

Applied AI in Business & Human-Centric World
Strategic Marketing Excellence

Admission Process

  1. Apply for MICAT
  2. Submit CAT/XAT/GMAT scores
  3. MICAT Entrance Test (I & II)
  4. Group Exercise & Personal Interview (GE-PI)
  5. Final selection

Specializations

For PGDM-C :
  • Brand Strategy & Management
  • Product Innovation & Management
  • Media, Entertainment & Sports Business
  • Sales & Customer Relationship Management

For PGDM :
  • Business Analytics & Consulting
  • Data Science & AI (Compulsory Specialization)
  • BFSI & Fintech
  • Technology-driven Business Strategy

Placements (2025)

  • Highest ₹40.91 LPA
  • Average ₹19.22 LPA

Fees

₹28 Lakh for the batch 2025-27

(Financial aid available, please read the FAQ’s section below)

Fellow Programme in Management

(4-year) - PhD Equivalent. Where Critical Thinkers Shape Tomorrow's Knowledge

Admission Process

  1. Apply for MICAT
  2. An online interview
  3. On campus, face to face research-based written assessment (RWA) and proposal presentation
  4. Final selection

Structure

  • 2 years coursework + 2 years research + international immersion with global faculty

Focus

  • Strategic Marketing & Communication (consumer culture, brand semiotics, media, PR)

Funding

  • Full tuition waiver + monthly stipend + contingencies

Post Graduate Certificate in Management in Advertising and Marketing Communication (PGCM – AMC), (Earlier CCC)

1 year (Residential Programme) For Aspiring Copywriters, Art directors, creative strategists

Admission Process

  1. Apply & Appear for MICAT
  2. Electronic Subjective Test (CEST)
  3. Personal Interview
  4. Final selection

Structure

MICA Core → School Specific Core → Programme-Domain Specific Core → Portfolio Development → Internship → Experiential and Immersion

Fee

14.5 lakhs (All Inclusive)

Post Graduate Certificate in Management in Digital Media and Marketing Communications (PGCM-DMMC), (Earlier CCE)

1 year (Residential Programme) For aspiring Content Creators, Social-Media managers, Talent Managers and Personal Brand Builders

Admission Process

  1. MICAT
  2. Personal Interview and portfolio presentation with a panel of experts
  3. Final Selection

Structure

MICA Core → School Specific Core → Programme-Domain Specific Core → Specialisation and Portfolio Development → Internship → Immersion and Exhibition

Fee

14.5 lakhs (All Inclusive)

Key Dates for the MICAT 2026

Admissions for the 2026 intake are now closed. Applicants who have submitted their applications are advised to regularly check this page for important updates and next steps in the admission process.

Final Results: On or before April 15, 2026

The two Schools at MICA

The School of Management and the School of Applied Creativity run the following programmes:

The School of Management

  • Post-graduate diploma in Management – Communication (PGDMC)
  • Post-graduate diploma in Management (PGDM)
  • Doctoral-Level Fellow Programme in Management (FPM)

The School of Applied Creativity

  • Post Graduate Certificate in Management in Advertising and Marketing Communication (PGCM – AMC), (Earlier CCC)
  • Post Graduate Certificate in Management in Digital Media and Marketing Communications (PGCM-DMMC), (Earlier CCE)
  • FPM is equivalent to a PhD degree.
  • All the programmes offered by MICA carry the distinct MICA stamp.
  • The MICA stamp authenticates a high degree of inter-disciplinarity, intensive inclusion of experiential and immersive learning.
  • The emphasis is on theoretical rigor and definite industry-oriented, practical application.
  • The curriculum, pedagogy, faculty, student cohort, and placements are tuned and directed towards the single purpose of shaping thinkers.
  • To become change agents that deliver a purposeful impact, build lasting brands, influence culture, and generate knowledge that transcends boundaries.
  • With a legacy of 100% placements, global recruiters, and a closely bonded alumni network with leaders across industries and continents, MICA stands proudly in the premier league of forward-looking institutions of higher learning.

Why Choose MICA

Future-Ready Leadership

Strategy + creativity + analytics, with global exposure and live industry projects. MICAns rank #1 in creativity, empathy, and leadership qualities.

Career Outcomes That Compound

100% placements with top recruiters including Google, Amazon, Deloitte, L’Oréal, Samsung, ITC, Titan.

Unique Teaching Pedagogy

Blend of classroom sessions, live projects, and immersive learning experiences.

Global Alumni Network

Over 40% of MICA alumni are global leaders and C-suite executives.

A Balanced Testing Tool - MICAT

MICAT is the only holistic test that entails a balance assessment of creative and analytical aptitude.

Leadership Labs

Real-world problem-solving with industry partners

Live Projects

Work on actual business challenges from day one

International Immersion

Global exposure and cross-cultural learning

Capstone Projects

Demonstrate mastery through comprehensive projects

Campus Life

19-acre residential campus fostering 24/7 learning and community building

Hear It From Our Students

Real stories from CCC students on how the program shaped their thinking, craft, and confidence.

Rankings & Accreditations

The Choice: Math vs. Meaning

A top-tier fitness app is losing users to a cheaper competitor.

What is your first move?

1. Lower the subscription price? 
2. Redefine the brand’s emotional value? 

 

So, what was your move?

Dropping prices is the obvious play.
Understanding why people are falling out of love with the brand is the interesting one.

 

At MICA, we live for the “interesting.”
Our PGDM / PGDM-C isn’t about memorizing checklists; it’s about learning to zoom out before you zoom in. While the rest of the world is busy chasing the “what,” we’re obsessed with the “so what?”

Student Voices

Frequently Asked Questions

Want to apply in both the schools - School of Management and School of Applied Creativity?

Yes one can apply in both schools, but through different MICAT exams. MICAT runs twice – pick one school per attempt.

If You’re Applying to Both Programs:

  • Multiple Attempts? → You’re eligible whether through different MICAT attempts or a single one.
  • Merit-Based Admission → Admission is strictly merit-based for each program.
  • Selected for Multiple Programs? → You must accept only one offer by the deadline.
  • Important → Accepting one offer means you’ve voluntarily given up your spot in the other programs.
  • No Switching → Program choice cannot be changed once confirmed.

Need help deciding? Contact: [email protected] or [email protected]
MICA reserves the right to modify the selection process as needed.

How are the PGP Programmes offered by MICA different from those offered by other B-schools?

MICA’s Post Graduate Programme (PGDM / PGDM-C) has a predominant focus on Strategic Marketing and Communications. Our curriculum is designed to integrate conceptual rigour and industry relevance. The key focal points of our curriculum are an interdisciplinary perspective and a holistic approach, and it aims to be disruptive and challenge the status quo.

Unique Specializations: https://www.mica.ac.in/the-school-of-management/post-graduate-programme-in-management/

Balancing the Left and Right Brain: MICA is the only top institution in the country with its own community FM station, MICAVAANI, and a Creative Lab where analytical mind-sets meld with creative thinking to tell a story on every wall. What stands apart is the fact that, the innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants.

Appreciating Diversity: The diversity that exists in the student body is noteworthy. The men and women account for almost 1:1 ratio in the student body. It’s encouraging to see that this diversity is by default, not by design! In addition, nearly half of the students at MICA right now come from non-engineering backgrounds. This is a unique distinction from other B-Schools.

Empowering Entrepreneurs: Committed to motivating, supporting, and guiding young entrepreneurs, MICA’s own Start-Up Incubator and the Entrepreneurship Development Cell encourage students to start-up their ventures and further helpstart up them with ideation and implementation.

What is MICAT?

MICAT is MICA’s common entrance examination for all programmes offered under both the schools –  School of Management (SoM) – PGDM-C, PGDM, and FPM, and the School of Applied Creativity (SoAC) – CCC (1 Year).

MICAT is a computer-based test conducted twice a year, held in two windows—MICAT-I in December and MICAT-II in February. Candidates may appear for both attempts, and the better of the two scores is considered for evaluation.

MICAT is carefully structured to assess a wide range of competencies that are common across both schools and all programmes, ensuring a holistic evaluation of every candidate.

For SoM: Admission to MICA (PGP Programmes) happens through a 3-stage filtering process comprising
of – i). CAT/XAT/GMAT performance, ii). Performance in MICAT written exam
and performance in, iii). Group Exercise (GE) and Personal Interview (PI). MICAT written exam includes:

  • Psychometric Test
  • Descriptive Test
  • Aptitude Test (i. Divergent & Convergent Thinking, ii. Verbal Ability, iii. Quantitative Ability & Data Interpretation, iv. General Awareness).

For SoCA: Creative aptitude & Potential (CAP).

This holistic evaluation ensures that candidates possess the analytical mindset, creative thinking, and communication skills essential for MICA’s programmes.

How is MICAT Conducted and Evaluated?

MICAT is MICA’s entrance examination used for admissions to both the School of Management (SoM) and the School of Applied Creativity (SoAC). The test is designed to assess psychometric attributes, analytical and verbal ability, creative potential, and overall aptitude relevant to each programme.

  1. School of Management (SoM)

Programmes: PGDM-C, PGDM & FPM.

A. PGDM-C & PGDM

How is MICAT Conducted?

MICAT is divided into three sections:

  1. Section A – Psychometric Test (Qualifying)
  2. Section B – Descriptive Test
  3. Section C – Aptitude Test, comprising:
    • Divergent & Convergent Thinking
    • Verbal Ability
    • Quantitative Ability & Data Interpretation
    • General Awareness

How is Evaluation Done?

MICA follows a three-stage selection process:

  1. Qualifying the Psychometric Test
  2. Meeting the CAT / XAT / GMAT score cutoff
  3. Achieving the cutoff in Section C and Section B of MICAT

Shortlisted candidates are invited for Group Exercise (GE) and Personal Interview (PI) in March.

Final Merit Score Weightage

  • CAT / XAT / GMAT: 35%
  • MICAT Score: 25%
  • GE: 10%
  • PI: 20%
  • Academics (10th, 12th & Graduation): 5%
  • Diversity / Extracurricular Achievements: 5%.
  •  
  • B. Fellow Programme in Management (FPM)

How is MICAT Conducted?

MICAT for FPM has three sections:

  1. Psychometric Test
  2. Descriptive Test
  3. Aptitude (Verbal Ability + Quantitative Ability/Data Interpretation)

How is Evaluation Done?

Shortlisted candidates undergo:

  • Online Screening Interview
  • FPM Written Test (Open Book)
  • On-campus Research-Based Written Assessment (RWA)
  • Proposal Presentation

Final Selection Factors

  • Performance in FWT
  • RWA, Proposal Presentation & PI
  • Academic consistency
  • Relevant professional or research experience
  1. School of Applied Creativity (SoAC)

Programme: CCC (1-Year)

How is MICAT Conducted?

MICAT for SoAC (CCC) consists of two sections:

  1. Section A – Psychometric Test
  2. Section B – Creative Aptitude & Potential (CAP)

How is Evaluation Done?

  1. Candidates shortlisted through MICAT appear for CEST (Creative Electronic Subjective Test)—submitted online within 48 hours.
  2. Those qualifying CEST proceed to the Personal Interview.

Final Selection Weightage

  • MICAT: 25%
  • CEST: 25%
  • PI: 50%.

How to prepare for MICAT?

Preparing for MICAT requires a balanced focus on analytical ability, creativity, psychometric clarity, and writing skills. To help candidates understand the exam pattern and difficulty level, MICA provides official sample papers and demo exam access.

1. Access Official Sample Papers

You can download the latest MICAT Sample Papers directly from the Admissions Page:
Visit: https://www.mica.ac.in/mica-admissions-2026/
These sample papers (SoM) will help you understand the structure of the Psychometric Test, Descriptive section, and the Aptitude components (DCR, VA, QA/DI, GA) and for SoAC the Creative Aptitude & Potential (CAP).

2. Demo Exam Link

A Demo Exam link is made available 2 days before the actual MICAT.
This allows candidates to familiarise themselves with:

  • The computer-based test interface
  • Question navigation
  • Time management
  • Overall exam flow

It is strongly recommended to take this demo test to avoid any last-minute technical or procedural issues.

Can I apply for both MICAT I & II?

Single Programme Application:

  • If you’re applying for only one programme, the total admission processing fee (including MICAT) is ₹2,500.

Multiple Programme Application:

  • You may apply for up to three programmes from one school only:
    • Either from The School of Management (PGDM-C, PGDM, FPM)
    • OR form The School of Applied Creativity (CCC, CCE)
  • For each additional programme beyond the first, an extra ₹500 will be charged as an admission processing fee.

Important Note:

In a single MICAT attempt, candidates can apply to programmes from either the School of Management or the School of Applied Creativitynot both.

Are you experiencing difficulties while submitting your MICAT (I / II) online application or making a payment?

Try the following steps to resolve the issue:

  • Create a new account using the same email ID and phone number.

  • Use a different device to access the application portal.

  • Verify your payment method to ensure sufficient funds or available credit.

  • Clear your browser cache or try using a different browser.

  • Complete the application on a laptop or desktop for best results.

  • Avoid using a mobile device for payment transactions.

If you have any questions or need further assistance, please contact us at 99251 11751 or 90991 27399 (available between 10:00 AM and 06:00 PM).

How will the PGDM-C be different program from PGDM?

The PGDM program emphasizes business analytics and data-driven decision-making, preparing students for success in a data-centric environment. In contrast, PGDM-C focuses on creativity, communication, and media management, refining storytelling, digital communication, and creative leadership skills in an AI-driven world.

In addition, PGDM will have an MI-Impact Immersive Project as a compulsory component.

For detailed information, please visit the Programmes at a Glance.

Are all Programmes recognised by the AICTE/AIU?

PGDM-C, PGDM, FPM, PGCM-AMC and PGCM-DMMC are all AICTE approved.

PGDM-C, PGDM are equivalent to an MBA and FPM is equivalent to a PhD Degree duly recognised by the AIU.

What are the placement statistics of MICA?

MICA PGP students have consistently had 100% placements with leading Companies in India and abroad. For details of the industry sector and companies. Kindly visit – https://www.mica.ac.in/placements/

Will the PGDM have the same placements as PGDM-C or a different placement process?

Placements will be offered as a composite for both PGDM-C and PGDM. Students from both programs are eligible for all placement opportunities facilitated by the institute, maintaining a unified approach to career placements. For more information, visit – https://www.mica.ac.in/placements/

Does PGCM-AMC & PGCM-DMMC offer placements?

Yes, strong placement support with leading creative agencies & companies. Selection is merit-based. For more information, visit – MICA Placements

What funding is available for FPM?

Full tuition waiver + monthly stipend + contingencies (year-wise).

Scholarships & Financial Aid

  • Merit and need-based scholarships are available.
  • Education loans are sanctioned directly through banks. MICA enjoys strong market credibility and is also registered on the PM-Vidyalakshmi Portal.

Terms and Conditions for Online Payments

These terms and conditions apply to the User who uses the Online Services provided for any payment made to MICA . Kindly read these terms and conditions carefully. By authorizing a payment to MICA through the online payment service (“the service”), it would be treated as a deemed acceptance to these terms and conditions. MICA reserves all the rights to amend these terms and conditions at any time without giving prior notice. It is the responsibility of the User to have read the terms and conditions before using the Service.

Read more about our Online Payment T&C.

Ready to Find Your True North?

At MICA, ideas don’t just emerge—they find their strategic direction. Whether drawn to creative expression or analytical thinking, we prepare you to create the industries of tomorrow.