Executive Programme in MarTech & AI
“From strategy to stack – your roadmap to marketing in the era of AI
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Overview
Marketing is changing fast—and AI is leading the charge. To stay ahead, you need more than creative vision. You need the skills to design AI-driven systems that deliver real-time personalization, predictive insights, and seamless customer experiences.
The Executive Programme in MarTech and AI by MICA gives you the strategies, tools, and hands-on practice to thrive in this new landscape. You’ll explore Generative AI, Agentic AI, and the latest MarTech platforms—learning how to use them to transform campaigns, accelerate growth, and improve ROI.
With MICA’s academic excellence, live interactive sessions, real-world simulations, and tool-based learning, you’ll graduate ready to build, lead, and innovate AI-powered marketing systems that set you apart in any role or industry.
Start date
22 September, 2026
Duration
26 weeks
Fees
INR 1,29,500 + GST / AED 5,766
Eligibility
Bachelor’s Degree or 10+2+3 in any discipline
Who is this Programme For
For Visionaries Ready to Lead the AI-Marketing Evolution This prgramme is designed for professionals navigating the intersection of marketing and technology. As AI and automation redefine the customer journey, leaders must evolve from campaign execution to strategy, and from content creation to systems thinking data analytics. This programme empowers those ready to drive that shift.
Senior Managers and Leaders
who are driving digital transformation in their organisations. Whether you’re leading teams, influencing business strategy, or delivering high-stakes ROI and CX outcomes, this course equips you with the AI-driven MarTech acumen required to scale impact and performance.
Emerging Leaders and Strategic Marketers
who are at the cusp of marketing leadership, this programme builds a strategic foundation in MarTech and AI while deepening tool proficiency. Ideal for those seeking to shift from execution to decision-making roles, it offers the competitive edge to stand out in a rapidly digitising industry.
Programme Highlights
This future-focused programme brings together MICA’s strategic marketing expertise with the transformative power of AI and MarTech. Through live faculty sessions, hands-on projects, real-world use cases, and practical exposure to cutting-edge tools and platforms, you’ll gain the strategic clarity and technical fluency to lead AI-powered marketing initiatives with confidence.
Pre-recorded Video Lectures
Learn at your own pace with flexible, on-demand content.
Use Cases
Understand martech strategies through case studies.
Tools & Libraries
Leverage top platforms and AI tools to drive digital marketing growth.
Sessions with Industry Experts
Gain practical tips from leading digital marketers.
Capstone Project
Create a portfolio-ready project that reflects your martech capabilities.
On-campus Immersion
Optional one-day learning experience at MICA.
Quizzes
Reinforce learning with fun, non-graded quizzes.
Discussion Boards
Engage with peers for collaborative learning.
Mini Projects & Assignments
Apply skills through strategic, graded tasks.
Alumni Status
Join MICA’s powerful alumni network.
Learning Outcome
This programme equips participants with the expertise to lead AI-driven transformation across the marketing function. From building end-to-end AI-powered MarTech stacks and applying AI in content, advertising, and analytics, to integrating emerging technologies and making strategic investment decisions—participants will gain the capabilities to deliver performance, lead teams, and drive organisational change in an evolving digital landscape.
- Leverage AI in Marketing Apply Generative and Agentic AI to transform strategies across the marketing value chain.
- Build AI-Powered MarTech Stacks Design, deploy, and manage full-funnel, AI-driven marketing systems.
- Apply AI Across Functions Use AI for content creation, advertising, analytics, and customer experience.
- Make Smarter Investments Evaluate and choose the right MarTech and AI solutions for maximum impact.
- Integrate Emerging Tech Seamlessly connect new AI and MarTech tools with existing systems.
- Lead Transformation Drive departmental change and ensure ethical adoption of AI in marketing.
Masterclasses with Subject Matter Experts
Learn directly from industry leaders through interactive live sessions. Expect deep dives into MarTech and AI concepts, real-world case studies, and actionable strategies you can apply immediately.
Prof. Rajneesh Pathak
Professor of Practice,
Applied Areas of Business Analytics, Deep learning & AI
Programme Modules
1. Base Programme
Pillar I: Digital Marketing 101 (Pre-Prep)
- Module 1: Overview on Digital Marketing Explore the fundamentals of digital marketing, including Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Display Marketing.
- Module 2: Overview on Digital Marketing Dive deeper into Performance Marketing and Email Marketing to understand metrics, targeting, and optimization for measurable growth.
Pillar II: Introduction to MarTech and AI
- Module 3: Marketing Technology and Impact of AI in Marketing Understand how AI is reshaping the marketing landscape. Explore the evolving MarTech ecosystem, key technologies, and the transformative role of AI across marketing functions.
- Module 4: Understanding the Customer Lifecycle Learn the stages of the customer journey — acquisition, activation, engagement, retention, monetization, and customer service — and how to optimise each touchpoint using data and automation.Use Case: HubSpot
Pillar III: MarTech and Strategy
- Module 5: Tech, tools, and AI for STP, Email, Digital Marketing, Social Media and Programmatic Advertising Use Case: FMCD/FMCG
- Module 6: Tech, tools, and AI in CRM, customer personalisation and experience Use Case: Quick Commerce
- Module 7: Overview, Tech, tools, and AI in Retention, Monetization and Customer Service Use Case: Banking, BFSI
- Module 8: Choosing the Martech stack and technology investments
Pillar IV: AI, Gen AI and Agentic AI in Marketing
- Module 9: Generative AI fundamentals, scope in marketing
- Module 10: AI in Social Media Marketing, Display marketing
- Module 11: AI in SEO/SEM, Google Analytics
- Module 12: AI in Email Marketing, Blogs, Push Notification, Messages, Webinars
- Module 13: Applications of Generative AI in content creation, website design (Content, Videos, Images, Flyers, Banners GIFs etc.)
- MASTERCLASS:Live tool demo on GenAI integration
- Module 14: Understanding Agentic AI for Marketing
- Module 15: Designing Marketing Agents for Customer Journeys
- Module 16: Building Smarter AI Workflows Using Natural Language Prompts
- MASTERCLASS:Live tool demo on AgenticAI integration
Pillar V: Emerging Technologies in Marketing
- Module 17: AR/VR/XR and immersive marketing
- Module 18: What Marketers Should Know About Emerging Tech — From IoT to Blockchain
- Module 19: Impact of technology on privacy and security issues in marketing
Pillar VI: AI & Tech-driven marketing strategy
- Module 20: Holistic marketing strategy and customer journey in the age of Tech and AI
Pillar VII: AI in Marketing Communications
- Module 21: Holistic marketing strategy and customer journey in the age of Tech and AI
- Module 22: AI-Powered Brand Messaging and Storytelling
- Module 23: Dynamic Creative Personalization at Scale
- Module 24: Using AI to Target the Right Audience at the Right Time
- Module 25: Orchestrating Agentic Campaign Systems
Pillar VIII: AI for Smarter Marketing Decisions
- Module 26: AI for Marketing Insight and Forecasting — From Dashboards to Decisions
- Module 27: Using AI to Set Smart Prices and Make Informed Decisions Use Case: TravelTech
- Capstone: Designing a Full-Funnel AI-Powered MarTech Stack across customer acquisition, engagement, retention, and loyalty (learners get to choose their own domain)
Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped, modified, or adapted to fit the total programme hours
Harness the Power of Industry-Leading Tools
In this programme, tools aren’t just add-ons—they’re at the core of how you’ll learn to apply MarTech and AI in the real world. You won’t be bogged down with learning every technical feature. Instead, you’ll master how and when to use these tools—whether it’s leveraging Generative AI for high-impact content, applying MarTech platforms for customer engagement, or deploying Agentic AI for autonomous marketing workflows. From ChatGPT and Midjourney to HubSpot, SEMRush, and Optimizely Opal, you’ll explore the most relevant technologies for your role—so you can confidently integrate them into strategies that drive performance and ROI.
- Live GenAI Tool Demonstration Watch step-by-step demonstrations of Generative AI tools in action. Expect to see how AI can create content, personalize campaigns, and optimize marketing workflows in real time.
- Live Agentic AI Tool Demonstration Explore the power of Agentic AI with live, guided demos. Expect to learn how autonomous AI agents can manage complex marketing tasks, execute multi-step campaigns, and improve efficiency.
Join MICA’s Executive Journey into MarTech & AI
Take the next step in your marketing career by enrolling in the Executive Programme in MarTech & AI today. This 26-week online offering from MICA provides you with live masterclasses, hands-on tool experience, and strategic frameworks to lead AI-driven marketing transformation. Seats are limited and fill quickly—secure your spot and gain access to flexible payment options and MICA Executive Alumni status.
Application Requirements
You can submit a scanned copy of ANY ONE of: degree certificate, provisional degree certificate, marks transcript or score transcript.
Frequently Asked Questions
Are there any LIVE sessions with the institute faculty in this course?
This course is designed to give flexible learning given time constraints of working professionals and contains high quality pre-recorded
videos with the globally renowned faculty from MICA.
What is the role of the Programme Leader? Are they institute faculty?
Programme leaders are Industry Practitioners/ Subject Matter Experts who help with doubt clearing, cover specific topics deeper and
share real-world examples wherever needed. They are not faculty of the institute.
Who grades/ gives inputs on the assignments and projects?
The assignment grading frameworks are created in collaboration with the institute faculty, however the actual grading is done by the
Programme Leaders and Emeritus Grading team.
Is there a qualifying mark/ grade to get the final certification in this course?
Yes, the qualifying mark is 70%.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end
date, which is published on the programme homepage. If later than the one week grace period, and if the assignment is graded, there
will be no marks awarded for the assignment, it will be marked ‘nil’.
Who is the faculty for the LIVE Webinar/ Online sessions/ Doubt Clearing sessions?
LIVE Webinars are done by subject matter experts, who have real world experience in the domain.
Do I get Alumni status of the Institute on completion of this course?
Yes, the candidate is eligible for an Executive Alumni Status.
What if I don’t find the course appropriate for me after starting the sessions? Can I seek a refund?
Participants may request a refund before the cut-off date, which is 14 days prior to the start of the programme. Requests made before
this date will be refunded after deducting a ₹5,000 processing fee (taxes are non-refundable). Requests made after the cut-off date (i.e.,
within 14 days before the programme begins) but before the start of the programme may be granted, subject to a 40% penalty on
academic fees. No refunds will be processed once the programme has started. In case the programme is cancelled, a full refund including
taxes will be issued. Approved refunds will be processed within 14 business days.