MICA-The School of Ideas | Strategic Marketing and Communication program in India

This program aims at advertising strategy and how brands are using advertising and PR in a changing marketing & digital world.

Market Research and Data Analytics

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This program aims at establishing an understanding on how to use data and techniques for sound decision making.

Digital Marketing and Communication

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This program aims at giving digital marketing skills to enable businesses to do marketing in a digitally enabled world.

Digital Marketing

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This program aims at key digital marketing aspects and frameworks in online marketing businesses and its operations.

Marketing and Brand Management

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This program aims at giving a 360 degree view of marketing, brand management and marketing communications.

Media and Entertainment Management

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This program aims at giving an understanding in the media and entertainment domain and media consumption habits of consumers.

Business Management

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This program aims at grooming participants in the domain of business management.

NEWSROOM

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

Aditya Pawan Red Bull Media House Senior Product Manager - Digital Media
Aditya R Kanthy DDB Mudra Pvt Ltd. Group Managing Director
Ajit Gurnani ZenithOptimedia India Managing Partner
Alok Sanwal Dainik Jagran INEXT COO
Amit Sharma Max Life Insurance Senior Vice President - Marketing Head - Digital and e-Commerce
Amogh Dusad Sony Entertainment Television Sr. Vice President
Amol Gurwara Slingshot Games (Electronic Arts) Studio Director
Amrish Goyal Amazon Flex Director, Business & Marketing and Operations
Apar Kulshrestha WaterHealth India Head of Products
Aparna Mahesh BankBazaar Chief Marketing Officer
Apurva Sircar Bandhan Bank Vice President - Marketing
Arjoon Bose Haagen-Dazs, General Mills Marketing Head
Arti Buxi Nestlé Global Commercial Manager: CONNECTED Solutions
Arundhati Ghosh India Foundation for the Arts Executive Director
Arvind Krishnan BBH India Managing Director
Ashish Joshi Alcon, A Novartis Division Marketing Director - Asia Pacific and Russia
Athreyan Sundararajan FOX Networks Group Asia Vice President - Commercial Strategy & Communications APAC & Middle East
Chiradeep Gupta Unilever Global Media Director
Dheeraj Sinha Leo Burnett Managing Director - India, Chief Strategy Officer - South Asia
Gaurav Mehta GirnarSoft Chief Marketing Officer
Gautam Chhatwal Star Sports AVP, Product & Revenue Strategy
Gurkeerat Singh Virk Independent Consultant Consultant - Marketing, e-commerce & Business Transformation
Jaya Deshmukh Microsoft Senior Director, Business Strategy, Microsoft Digital
Kanika Mittal Reebok India Director& Head of Marketing
Kedar Lele Unilever Bangladesh Ltd CEO & Managing Director
Kunal Jeswani Ogilvy, India CEO
Kunal Mukherjee emotix Vice President - Product & G2M
Manmeet Vohra VISA Head Marketing India and South Asia
Navaneeth L V Mindshare Head of Trading
Nishant Kaushal TNS Singapore Executive Director
Pallavi Mathur Lal Ipsos India Practice Lead for SMX and Shopper
Parthasarathy Vallabhajosyula Analytics Quotient Co-founder
Praveen Sharma Google Regional Director - Mobile Sales & Solutions, APAC
Rajdeep Chatterjee Fox Networks Group Marketing Director
Ratnakar Mani Amazon India Lead, Research and Measurement
Rishi Saxena Facebook Emerging Markets Measurement Lead
Sandeep Arora Datamatics Global Services Limited Executive Vice President & Head - Enterprise Data Management
Sapna Nemani Publicis Media Chief Intelligence Officer, Greater China
Saurabh Varma Publicis Communications India & Leo Burnett, South Asia CEO
Shirish Raut NASSCOM Foundation Associate VP
Shradha Sharma YourStory Media Founder & CEO
Shubhra Saraf Sethi Star India Pvt Ltd Senior Vice President - Product & Revenue Head - Sports
Subramanian Krishnan TBWA Worldwide Chief Strategy Officer
Sudip Mitra Marico Ltd. Head - Global Consumer Insights
Sushant Dash Tata Global Beverages, Bangalore, India Regional President - India & Middle East
Swati Rai Facebook Product Marketing - Asia Pacific
Tara Prabhakar Kantar Global Director, Client Impact, Qualitative
Vidhya Sankarnarayan Hyprlocl Design Thinking Co-founder | Strategist | Researcher
Vikramaditya Sharma Kantar Media Senior Vice President, Client Leadership - Media & Digital

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MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

Airline branding is not about advertising, says study by MICA prof

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