MICA-The School of Ideas | Strategic Marketing and Communication program in India

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  • Home
  • Introduction
      • About MICA
      • President and Director's Message
      • Dean's Message
      • The Mudra Foundation
      • Governing Council
      • The Team
      • Awards and Accolades
      • Evolution and Timeline
      • Testimonials
      • AICTE Approval
  • Programmes
      • Residential
          • Postgraduate Programme
              • Programme Summary
              • Curriculum And Specializations
              • Eligibility Criteria
              • Faculty
              • Selection Process and Timelines
              • Fees and Financial Aid
              • Admissions FAQs
              • International Immersion
              • Ask a Question
          • Fellow Programme
              • Programme Summary
              • Curriculum
              • Eligibility Criteria
              • Admission Criteria
              • Faculty
              • Students and Alumni
              • Fees and Financial Aid
              • Application Process and Timelines
              • Ask a Question
          • Crafting Creative Communication
              • Programme Summary
              • Overview & Pedagogy
              • Who should apply?
              • CCC Showreel
              • Curriculum
              • Recommendations
              • Portfolio
              • Faculty
              • Successful Alumni
              • Fees & Financial Aid
              • Application Process and Timelines
              • Ask a Question
      • Online
          • Advertising Management and Public Relations
              • Programme Summary
              • Overview & Pedagogy
              • Who are we looking for?
              • Curriculum
              • Faculty
              • Admissions Criteria
              • Application Process and Timelines
              • Fees and Financial Aid
              • Ask a Question
          • Digital Marketing
              • Programme Summary
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              • Curriculum
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          • Marketing and Brand Management
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          • Media & Entertainment Management
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              • Curriculum
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              • Admission Criteria
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              • Program Fees details
          • Digital Marketing & Communication
              • Program Overview
              • Faculty
              • About MICA & Pedagogy
              • Curriculum
              • Who is this program for?
              • Application Process & Program Fee
          • Business Management
              • Programme Summary
              • Overview & Pedagogy
              • Who are we looking for?
              • Curriculum
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              • Admission Criteria
              • Application Process and Timelines
              • Fees and Financial Aid
              • Ask a Question
          • Market Research and Data Analytics
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The school of Ideas

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Creating Leadership in
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Residential PROGRAMMES - Homepage

RESIDENTIAL PROGRAMMES

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Online Programmes - Homepage

ONLINE PROGRAMMES

  •  Advertising Management and Public Relations
    Apply Online

    This program aims at advertising strategy and how brands are using advertising and PR in a changing marketing & digital world.
  •  Market Research and Data Analytics
    Apply Online

    This program aims at establishing an understanding on how to use data and techniques for sound decision making.
  •  Digital Marketing and Communication
    Apply Online

    This program aims at giving digital marketing skills to enable businesses to do marketing in a digitally enabled world.
  •  Digital Marketing
    Apply Online

    This program aims at key digital marketing aspects and frameworks in online marketing businesses and its operations.
  •  Marketing and Brand Management
    Apply Online

    This program aims at giving a 360 degree view of marketing, brand management and marketing communications.
  •  Media and Entertainment Management
    Apply Online

    This program aims at giving an understanding in the media and entertainment domain and media consumption habits of consumers.
  •  Business Management
    Apply Online

    This program aims at grooming participants in the domain of business management.
More about online programmes

News Room

NEWSROOM

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

Published April 17,2018 | Times of India Ahmedabad: A research conducted at MICA suggested that Indian consumers will remain loyal to herbal products and the FMCG brands can continue making…
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Airline branding is not about advertising, says study by MICA prof

Airline branding is not about advertising, says study by MICA prof

Published April 16, 2018 | Times of India Ahmedabad: In order to secure a loyal customer base, airlines are investing a great deal on advertising, and other branding activities. But…
Read more

JEvents Latest Events

Events

  • 4Apr 2018
    MICA's 23rd Convocation

  • 3Apr 2018
    Annual MICA Awards for Academic Excellence

  • 30Mar 2018
    Digital Transformations and Marketing Communications

  • 27Mar 2018
    Idea, Data and Method: The Art and Science behind Academic Publications

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ALUMNI

Featured Alumni

Featured Alumni

  • Aditya Pawan Red Bull Media House Senior Product Manager - Digital Media
  • Aditya R Kanthy DDB Mudra Pvt Ltd. Group Managing Director
  • Ajit Gurnani ZenithOptimedia India Managing Partner
  • Alok Sanwal Dainik Jagran INEXT COO
  • Amit Sharma Max Life Insurance Senior Vice President - Marketing Head - Digital and e-Commerce
  • Amogh Dusad Sony Entertainment Television Sr. Vice President
  • Amol Gurwara Slingshot Games (Electronic Arts) Studio Director
  • Amrish Goyal Amazon Flex Director, Business & Marketing and Operations
  • Apar Kulshrestha WaterHealth India Head of Products
  • Aparna Mahesh BankBazaar Chief Marketing Officer
  • Apurva Sircar Bandhan Bank Vice President - Marketing
  • Arjoon Bose Haagen-Dazs, General Mills Marketing Head
  • Arti Buxi Nestlé Global Commercial Manager: CONNECTED Solutions
  • Arundhati Ghosh India Foundation for the Arts Executive Director
  • Arvind Krishnan BBH India Managing Director
  • Ashish Joshi Alcon, A Novartis Division Marketing Director - Asia Pacific and Russia
  • Athreyan Sundararajan FOX Networks Group Asia Vice President - Commercial Strategy & Communications APAC & Middle East
  • Chiradeep Gupta Unilever Global Media Director
  • Dheeraj Sinha Leo Burnett Managing Director - India, Chief Strategy Officer - South Asia
  • Gaurav Mehta GirnarSoft Chief Marketing Officer
  • Gautam Chhatwal Star Sports AVP, Product & Revenue Strategy
  • Gurkeerat Singh Virk Independent Consultant Consultant - Marketing, e-commerce & Business Transformation
  • Jaya Deshmukh Microsoft Senior Director, Business Strategy, Microsoft Digital
  • Kanika Mittal Reebok India Director& Head of Marketing
  • Kedar Lele Unilever Bangladesh Ltd CEO & Managing Director
  • Kunal Jeswani Ogilvy, India CEO
  • Kunal Mukherjee emotix Vice President - Product & G2M
  • Manmeet Vohra VISA Head Marketing India and South Asia
  • Navaneeth L V Mindshare Head of Trading
  • Nishant Kaushal TNS Singapore Executive Director
  • Pallavi Mathur Lal Ipsos India Practice Lead for SMX and Shopper
  • Parthasarathy Vallabhajosyula Analytics Quotient Co-founder
  • Praveen Sharma Google Regional Director - Mobile Sales & Solutions, APAC
  • Rajdeep Chatterjee Fox Networks Group Marketing Director
  • Ratnakar Mani Amazon India Lead, Research and Measurement
  • Rishi Saxena Facebook Emerging Markets Measurement Lead
  • Sandeep Arora Datamatics Global Services Limited Executive Vice President & Head - Enterprise Data Management
  • Sapna Nemani Publicis Media Chief Intelligence Officer, Greater China
  • Saurabh Varma Publicis Communications India & Leo Burnett, South Asia CEO
  • Shirish Raut NASSCOM Foundation Associate VP
  • Shradha Sharma YourStory Media Founder & CEO
  • Shubhra Saraf Sethi Star India Pvt Ltd Senior Vice President - Product & Revenue Head - Sports
  • Subramanian Krishnan TBWA Worldwide Chief Strategy Officer
  • Sudip Mitra Marico Ltd. Head - Global Consumer Insights
  • Sushant Dash Tata Global Beverages, Bangalore, India Regional President - India & Middle East
  • Swati Rai Facebook Product Marketing - Asia Pacific
  • Tara Prabhakar Kantar Global Director, Client Impact, Qualitative
  • Vidhya Sankarnarayan Hyprlocl Design Thinking Co-founder | Strategist | Researcher
  • Vikramaditya Sharma Kantar Media Senior Vice President, Client Leadership - Media & Digital
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Alumni

 

Faculty

Faculty

  • Anita Basalingappa Professor
  • Anjali Bansal Assistant Professor
  • Ashutosh Dutt Associate Professor
  • Darshan Ashwin Trivedi Associate Professor & Head - Media and Entertainment Management Studies (MEMS), Area Leader - Media and Entertainment Management
  • Falguni Vasavada-Oza Professor
  • Harmony Siganporia Assistant Professor
  • Jay Trivedi Associate Professor
  • Kallol Das Associate Professor
  • Manisha Pathak-Shelat Professor
  • Mini Mathur Associate Professor
  • Niyati Bhanja Assistant Professor
  • Pooja Thomas Assistant Professor
  • Pravin Mishra Director – Crafting Creative Communication (CCC), Associate Professor
  • Preeti Shroff Dean – MICA, Chair – Centre for Development Management & Communication
  • Rajneesh Krishna Associate Dean and Professor, Area Leader - Strategic Marketing
  • Rasananda Panda Professor & Area Leader - Business Management
  • Ruchi Tewari Associate Professor
  • Shailendra Raj Mehta President & Director and Distinguished Professor - Innovation & Entrepreneurship
  • Shailesh Yagnik Head - Library And Information Service
  • Shubhra Gaur Professor
  • Sunita Mall Assistant Professor
  • U T Rao Associate Professor and Chairperson, MICA Incubator
  • Vaneet Chhibber Professor & Associate Director - Marketing & External Relations
  • Varsha Jain Associate Professor
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Collaborations

Collaborations

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MICA

Shela,Ahmedabad-380058

Gujarat,India

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Introduction

  • About MICA
  • The Mudra Foundation
  • Governing Council
  • Team
  • Awards and Accolades
  • Campus Walkthrough

Academic Programmes

  • Residential
  • Fellow Programme
  • Postgraduate Programme
  • Crafting Creative Communication
  • Online
  • Advertising Management and Public Relations
  • Market Research and Data Analytics
  • Digital Marketing
  • Marketing and Brand Management
  • Business Management
  • E-Commerce Business Management

Faculty

  • Faculty Profiles
  • Research Projects
  • Publications

Recruiter Zone

  • Placements Overview
  • Placements Statistics
  • Our Recuiters
  • Student Acheivements
  • Placement FAQ

Alumni

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  • Gallery
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  • The Alumni Portal

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  • Opportunities
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  • Academic Centres
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      • Gallery
      • Contact Us
    • KEIC
      • Overview
      • Services
      • Membership
      • Contact Us
    • MICA-MICORE
    • CMES
    • MICASE
  • MIMI
  • ICMC
    • ICMC 2018
      • Conference Report
      • Gallery
      • Conference Proceedings
      • Key Note Addresses
      • Media Coverage
      • Publishing
      • Partners and Sponsors
      • ICMC 2019
      • ICMC 2017 - Overview
    • ICMC 2017
    • ICMC 2016
      • Overview
      • Speakers
      • Conference Committee
      • Location of MICA
      • Sponsors and Partners
    • ICMC 2015
    • ICMC 2014
  • Blog
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    • Press Release
  • Contact MICA
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