MICA 2027 Admissions Are Now Open
Step into a world where imagination meets management, creativity meets strategy, and bold ideas create meaningful impact.
Begin your journey at MICA and shape what’s next.
NIRF Rank 33 (Management 2025) ✱
IIRF Rank 11 (2025) ✱
AICTE Approved ✱
NBA Accredited ✱
AIU Equivalence ✱
Asia-Pacific's only residential institute for Strategic Marketing ✱
NIRF Rank 33 (Management 2025) ✱
IIRF Rank 11 (2025) ✱
AICTE Approved ✱
NBA Accredited ✱
AIU Equivalence ✱
Asia-Pacific's only residential institute for Strategic Marketing ✱
NIRF Rank 33 (Management 2025) ✱
IIRF Rank 11 (2025) ✱
AICTE Approved ✱
NBA Accredited ✱
AIU Equivalence ✱
Asia-Pacific's only residential institute for Strategic Marketing ✱
NIRF Rank 33 (Management 2025) ✱
IIRF Rank 11 (2025) ✱
AICTE Approved ✱
NBA Accredited ✱
AIU Equivalence ✱
Asia-Pacific's only residential institute for Strategic Marketing ✱
Academics@MICA
The School of Management trains the strategic side of MICA – where marketing, communication, and consumer-centric thinking meet the business fundamentals that move industries. Students learn to read brands, behaviour, and markets, and to lead the teams shaping all three.
Built for CAT, XAT, and MICAT aspirants with their sights on marketing, brand management, and communications. A two-year residential programme, marketing-communications focus.
Built for CAT, XAT, and MICAT aspirants with their sights on marketing, brand management, and communications. A two-year residential programme, marketing-communications focus.
For writers, advertising professionals, and creative practitioners, with entry through the MICAT creative aptitude test. A scelerisque fermentum blandit facilisi feugiat a a tellus in faucibus ipsum leo a urna a hendrerit adipiscing nisi felis vel maecenas elementum vivamus.
A 1-year residential programme focused on applied creativity and creative practice.
A 1-year residential programme focused on applied creativity and creative practice.
The School of Strategic Communication (SoSC), launching in 2027, builds on MICA’s legacy in culture and communication to shape future-ready communication leaders. It will equip learners with interdisciplinary thinking, narrative expertise, and the ability to navigate complex business, policy, and societal communication landscapes.
The online programmes at MICA are designed for working professionals and aspiring marketers to build future-ready skills in digital, brand, and communication strategy. They blend industry practice with academic rigor, enabling learners to apply insights directly in real-world contexts.
Why MICA -
India's Only Residential Institute for Strategic Marketing & Communication
Founded in 1991, MICA Ahmedabad is India’s only residential institute built specifi cally for strategic marketing and communication – currently ranked NIRF 33.
Here, marketing, branding, and analytics aren’t electives waiting to be picked; they sit at the centre of the curriculum from day one.
Admission is through MICAT, a creative aptitude test built to filter for thinking, not just test scores. The result is a 100% placement record and alumni leading as CMOs and Marketing Directors across industries.
MICA Placement Record 2026
MICA continued its 100% placement record through 2026, with hiring led once again by the FMCG and FMCD sector. Top recruiters included Hindustan Unilever, ITC, Nestlé, Reckitt, Marico, Dabur, Amazon, and Flipkart.
Graduates stepped into the roles that shape what consumers see, choose, and remember – as Brand Managers, Marketing Strategy Managers, Performance Marketing Leads, Product Marketers, and Strategy Consultants across the country’s top brands.
Average Package
20.46lpa
Highest Package
45.67lpa
Placement Rate
100%
Top Sector
FMCG/ Ecomm
Life@MICA
Life beyond the classroom isn’t a side note at MICA – it’s where much of the actual learning
happens. The 19-acre campus, its red brick and its murals, holds three decades of MICAn
stories that every new batch adds to.
Student life
Clubs, committees, cultural nights, inter-college festivals, and 30 years of student murals on
the walls – campus life at MICA is built by MICAns themselves, batch after batch.
Concerts, sports and more
Open-air theatre nights, sports tournaments across football, cricket, tennis, and pickleball,
lecture series, and MICAVaani on the radio – there’s always something happening on campus.
Student support & wellbeing
Campus doctors and counsellors year-round, a peer-led Mental Health Samaritans programme,
and external tie-ups – so no MICAn has to navigate the hard days alone.
What’s Happening at MICA
Testimonials
MICA’s curriculum directly translated to my success in securing a summer placement and a PPO at Google. What truly sets MICA apart is its community. The unwavering support from faculty, PlaceComm, and my peers was incredible, and experiencing the strength of the MICA network firsthand through the mentorship of MICA seniors already at Google was an invaluable part of my journey.
Maheshwari Rawat
Product Support Consultant, Google India
Securing a PPO from HSBC has been a defining milestone in my professional journey, and I owe much of this success to the rigorous ecosystem at MICA. The college’s focus on strategic marketing and consumer insights provided me with the unique toolkit needed to excel during my internship.
Aditya Singh
Management Trainee, International Wealth and Premier Banking - HSBC
Friends & collaborators
MICA’s network of academic, industry, and creative partners runs across continents – shaping
curriculum, opening doors for students and faculty, and bringing the outside world into the
classroom. The collaborations behind the institution are part of what makes a MICA education
feel current.
FAQ
What programmes does MICA offer?
MICA offers residential postgraduate and doctoral programmes across three schools. The
School of Management runs the two-year PGDM-C (Post Graduate Diploma in Management –
Communications), the two-year PGDM (Post Graduate Diploma in Management, focused on
data, strategy, and AI), the Fellow Programme in Management (doctoral), and the upcoming
Post Graduate Certificate in Sport Management (from 2027). The School of Applied Creativity
runs the PGCM programmes in Advertising and Marketing Communication (11-Month Flagship
+ 2-Year Advanced Track), and Digital Media and Marketing Communications. The School of
Strategic Communication launches in 2027. MICA also runs online programmes and executive
Leadership and Management Development Programmes for working professionals.
What is MICAT and who needs to take it?
MICAT is MICA’s own entrance test, built to filter for creative thinking, contextual intelligence,
and narrative ability alongside standard aptitude – the qualities test scores alone don’t surface.
It’s conducted twice a year, typically in December and January, and MICA considers the better
of your two attempts. Anyone applying to PGDM, PGDM-C, or the PGCM programmes needs
to take it. For PGDM and PGDM-C, you’ll also need a valid CAT, XAT, or GMAT score alongside
MICAT. For the PGCM programmes, MICAT is the primary entrance assessment.
What roles do MICA graduates get?
MICAns step into the roles that shape brands, decisions, and culture. Recent PGDM and
PGDM-C graduates have taken up positions as Brand Managers, Marketing Strategy Managers,
Performance Marketing Leads, Product Marketers, Strategy Consultants, Business Analytics
Managers, and MarTech Specialists – across FMCG, consumer tech, e-commerce, consulting,
and digital media. PGCM graduates head into creative and content industries as copywriters,
art directors, strategy planners, content strategists, and performance marketing managers.
How does MICA compare with XLRI for marketing?
XLRI is a general management institute strong in HR and marketing, with marketing offered as
one stream alongside finance, operations, and HR. MICA is a specialist institute built around
marketing, communication, and creative business – meaning marketing, branding, and
communication sit at the centre of the curriculum from day one, not as electives. For aspirants
targeting brand management, marketing communication, digital or content leadership, and
creative strategy roles specifically, MICA’s focused curriculum and industry network are built
for exactly those career paths. For broader general management ambitions across finance, HR,
and operations, XLRI may be a better fit.
Is MICA good for brand management and marketing careers?
Yes – MICA is one of India’s most established specialist institutes for brand and marketing
careers. The PGDM-C programme has been running since 1994, producing three decades of
alumni who now lead brand, marketing, and communication functions at HUL, ITC, Nestlé,
L’Oréal, Star, Ogilvy, Leo Burnett, Accenture Song, and across the FMCG and advertising
landscape. The 100% placement record, ₹20.46 LPA average package for 2025, and consistent
recruiter return year-on-year support the case.
Where is MICA Ahmedabad located?
MICA’s campus is in Shela, on the outskirts of Ahmedabad – a 19-acre residential campus
surrounded by institutions of national significance including IIM Ahmedabad, NID, CEPT, ISRO,
the Calico Museum, and Darpana. Ahmedabad itself is a UNESCO World Heritage City, and
MICA sits within one of India’s most concentrated academic and cultural neighbourhoods.
What courses are offered at MICA Ahmedabad?
MICA offers a range of residential programmes across its schools. The School of Management
runs PGDM-C (2-year, focused on brand and communications), PGDM (2-year, focused on data,
strategy, and AI), the Fellow Programme in Management (doctoral), and the Post Graduate
Certificate in Sport Management (launching 2027). The School of Applied Creativity runs
PGCM in Advertising and Marketing Communication (11-Month Flagship + 2-Year Advanced
Track) and PGCM in Digital Media and Marketing Communications. Alongside these, MICA runs
online programmes for working professionals and Leadership and Management Development
Programmes for corporate teams.
Which companies recruit from MICA Ahmedabad?
MICA’s 2025 recruiter list included Hindustan Unilever, ITC, Nestlé, L’Oréal, Reckitt, Marico,
Dabur, P&G, Amazon, Flipkart, Google, Deloitte, Titan, Samsung, Nivea, Star, Disney+ Hotstar,
Ogilvy, Leo Burnett, FCB, Publicis, Accenture Song, and many others across FMCG, consumer
tech, e-commerce, media and entertainment, consulting, and the advertising and creative
industries. Over 80 companies participated in the 2025 placement drive.
Does MICA have 100% placements?
Yes – MICA has sustained a 100% placement record through both the 2024 and 2025 batches,
with hiring led by the FMCG and FMCD sectors and strong participation from consumer tech,
media, consulting, and digital marketing. The average package for the 2025 cohort was ₹20.46
LPA, with the highest at ₹45.67 LPA.
What is the admission process for MICA Ahmedabad 2027?
For PGDM and PGDM-C, the process runs in five stages. First, take CAT (November–December
2026), XAT (January 2027), or GMAT – a valid score in any one qualifies you. Second, register
and appear for MICAT, conducted twice in December 2026 and January 2027, with MICA
considering the better of your two scores. Third, get shortlisted based on combined
performance across the entrance exam and MICAT. Fourth, appear for the Group Exercise and
Personal Interview in March 2027. Fifth, the final merit list draws from your entrance test
score, MICAT performance, GE and PI assessment, academic record, and diversity or
extracurricular achievement. For PGCM programmes, MICAT is the primary entrance
assessment (CAT/XAT/GMAT is not required). For FPM, the application includes a research
proposal, statement of purpose, and interview with the FPM admissions committee.