Prof. Sinha holds a Ph.D. in Management from Sardar Patel University and has built an exceptional career across academia, industry, public policy, and entrepreneurship development. Prior to rejoining MICA, he served as Professor at the Indian Institute of Management Ahmedabad (IIMA), where he was Chairperson of the Centre for Retailing and Chairperson of Marketing. He has also held academic positions at the Indian Institute of Management Bangalore (IIMB), Xavier Institute of Management Bhubaneswar (XIMB), and previously served as Dean at MICA.
Widely recognized as one of India’s pioneering scholars in retailing and marketing, Prof. Sinha has contributed significantly to the development of retail education and research in the country. He introduced some of India’s earliest management courses in retailing, retail communication, luxury business management, and digital business management, and has authored influential books and research publications in marketing, retailing, entrepreneurship, and services.
His work extends well beyond the classroom. Prof. Sinha has advised leading corporations, government agencies, industry bodies, startups, and social enterprises in India and internationally. He has been associated with more than 100 consulting, advisory, and training initiatives across sectors including retail, healthcare, financial services, energy, technology, consumer products, and entrepreneurship.
A passionate institution builder, he has played a key role in conceptualizing and establishing several academic and entrepreneurial initiatives, including the pioneering Post Graduate Programme at MICA, the Centre for Retailing at IIMA, the Rwanda-India Entrepreneurship Development Centre, VenturePark in Bihar, and entrepreneurship ecosystem initiatives across multiple Indian states. His contributions through the Start-up Village Entrepreneurship Programme (SVEP) have helped create opportunities for thousands of rural entrepreneurs across India.
Prof. Sinha’s teaching, mentoring, and research interests include marketing strategy, retailing, entrepreneurship, innovation, customer behaviour, healthcare leadership, luxury and lifestyle businesses, and rural enterprise development. He serves and has served on the boards of several organizations across industry and the social sector, bringing together academic rigor and practical insight.
As Dean & Principal, Prof. Sinha brings to MICA a unique combination of academic leadership, institution-building experience, industry engagement, and a deep understanding of communication-led management education. His vision is expected to further strengthen MICA’s position as India’s premier School of Ideas and a leading centre for strategic marketing, communication, creativity, and innovation.