Her research primarily focuses on the domain of consumer behavior, with particular attention to gift-giving as a socially and psychologically meaningful marketplace activity. Through her work, she examines how identity, signaling motives, and psychological ownership shape gifting decisions and charitable behavior. Her scholarship combines rigorous academic inquiry with insights that have practical implications for marketers and organizations seeking to understand consumer motivations.
Dr. Ranga has published her research in leading academic outlets, including Marketing Intelligence & Planning. She has actively presented her work at prominent national and international conferences such as INDAM, ANZMAC, iMarC, and MICA’s International Communication Management Conference. Her paper on psychological ownership in gifting was recognized as the Runner-Up for Best Paper at the 9th INDAM Conference, reflecting the growing impact of her research contributions.
Before joining MICA, Dr. Ranga served as an Assistant Professor at the Kirloskar Institute of Management and as an Academic Associate at the Goa Institute of Management. Her academic journey is complemented by industry experience in project management, enabling her to bring both scholarly rigor and practical relevance into the classroom. At MICA, she is committed to nurturing critical thinking and research-oriented perspectives among students while advancing knowledge in consumer behavior and marketing.