Prof. Chandradeep Mitra

Professor of Practice

Prof. Chandradeep (CD) Mitra stands as a distinguished figure in marketing, branding, and entrepreneurship education in India. With over three decades of experience spanning corporate leadership and academia, he transitioned from heading major agencies to mentoring future leaders and innovators.

Prof. Mitra, Founder and CEO of PipalMajik and Co-Founder of Meta4Sight, hails from Kolkata is an adjunct faculty at MICA. He excels in brand management, entrepreneurship, and coaching. After two decades as a senior leader in marketing, branding, communications, and media, Mitra pivoted in 2009 to empower students and entrepreneurs through facilitation, guidance, and institutional development. Through consultancies like PipalMajik and Meta4Sight, he delivers strategic advisory and training in strategy, marketing, branding, communication, and innovation to diverse clients from FMCG to social ventures.

Professional Experience

Prof. Mitra is the Founder & CEO of PipalMajik, a boutique consulting, coaching, and training firm advising entrepreneurs, family businesses, social enterprises, and corporates on strategy, marketing, branding, communication, and innovation. He is also Chief Mentor at Renaissance Strategic Consultants and Co-Founder of Meta4Sight, a strategic foresight and leadership advisory platform. 

He serves as Advisor and Mentor at IIM Calcutta Innovation Park, contributing to entrepreneurship ecosystem development and innovation-led growth across multiple Indian states. 

In academia, he has been a long-standing Visiting Faculty at IIM Calcutta and Adjunct Faculty at MICA, and has taught at leading institutions including XLRI, SPJIMR, IIM Shillong, ISB Hyderabad, IIM Lucknow, IIM Indore, IIM Kozhikode, and XIMB. 

Earlier in his career, Prof. Mitra held senior leadership roles at Lowe Lintas, Ogilvy & Mather, Mudra (DDB Mudra) and other agencies, heading national advertising, media, digital, CRM, and branding businesses, and working with marquee global brands. 

Education

Mitra studied PGDM (MBA), majoring in Marketing from the Indian Institute of Management, Calcutta. He had pursued B.Tech in Civil Engineering from the Indian Institute of Technology, Kharagpur.

Area of Teaching
  • Strategic Brand Management
  • Consumer Behaviour
  • Innovative & Contemporary Marketing
  • Sports, Entertainment & Media Marketing
  • Services Marketing
  • Marketing Theory & Contemporary Issues
  • Marketing with Responsibility

Popular Searches

Infrastructure details like: fire and safety certificate, barrier free build for disabled and elderly

Sr.No.DetailsView Information
1Fire-Safety-Certificate-MICA
The validity period of 2 years and the expiry date is 31/08/2028		 View picture_as_pdf
2Barrier-free-Build-by-Architect
The validity period of 3 years and The expiry date is 31/08/2028 		 View picture_as_pdf

Affirmative Action/SC/ST Committee (STATUTORY)

Sr. No. Member
1CTSO (Lead) – Nirja Sharma
2Faculty/Anchor for Environment & Creativity AI Centre (Co-Lead) - Harmony Singanporia
3Faculty – Deepika Meena
4Staff representatives – Bhikabhai Chauhan
5Staff representatives – Manu Parmar
6Staff representatives – Jaydeep Vaghela
7Secretary: Kruttika

IQAC & Assurance of Learning

Sr. No. Member
1Registrar (Lead) - Professor Panda
2Dean & Principal (Designate) – (Co Lead) – PK Sinha (Prof. Sinha will continue to play this role post his becoming Dean & Principal)
3Controller of Examinations (Lead Assurance of Learning) – Niyati Bhanja
4Dean & Principal – Githa Heggde (Prof. Heggde will continue once she transitions to her new role)
5Director & CEO – Jaya Deshmukh
6Associate Dean Knowledge – Suresh Malodia
7Head of FRC – Rasananda Panda
8Head of CLIP – Pooja Thomas
9Faculty – Harmony Siganporia
10External Review Member – Amrita Randhawa (MICA Alumni)
11External Review Member – Arun – Accenture Song (MICA Alumni)
12External Review Member – Maya Indira Ganesh (TBC)
13Secretary: Sethu Iyer

Institution Industry Cell / Placements (Including Summer Internship)

Sr. No. Member
1Head of External Relations & Growth (Lead) – Indranil Banerji
2Executive Advisor – Strategic Initiatives (Co-Lead) – Githa Heggde (Githa will play this role even when she is Dean & Principal)
3Dean & Principal (Designate) – PK Sinha (Sinha Sir will continue to play this role when he becomes Dean & Principal)
4Associate Dean – Academics – Santosh Patra
5Faculty - Bikram Bindra
6Faculty – Govindrajan
7Director & CEO – Jaya Deshmukh
8CMO – Ruchi Tewari
9Management Trainee – CEO’s Office – Strategic Initiatives – Kuldeep Raj
10MICA 2026 leaving placecomm member – Akhilesh
11MICA 2027 SPC sitting member – TBC
12MICA Committee List 2026-27 5
13Student MLS Lead 2026 - TBC
14MAA Board Placement Enabler – Navneeth L V
15Secretary: Harjeet

Institution’s Innovation Council – IIC (Entrepreneurial Initiatives)

Sr. No. Member
1 Faculty & IIC Lead: Adwait Mardikar
2 Faculty (Co-Lead): U T Rao
3 Faculty/ Anchor Technology in AI Centre – Viral Nagori
4 Faculty – Ashutosh Yadav
5 Faculty – Saurabh Pandya
6 Faculty – Sukaran Thakur
7 Director & CEO – Jaya Deshmukh
8 Dean & Principal (Designate) – PK Sinha
9 Secretary: Pooja Sharma