Jaya Deshmukh

MICA was set up in 1991 as a school for marketing, advertising and communications – a different school that encouraged out of the box thinking amongst its students. Foundational to MICA is the belief that storytelling matters and that a brilliant idea is only worthwhile if it has a brilliant expression.

MICA aims to be the premier Management School for marketing, communications and creativity in a design-driven, digital, and AI-enabled world. Over the years, MICA has doubled down on this focus by consistently introducing new learning initiatives in curriculum (Digital, AR & VR, Data & Analytics and AI) and pedagogy (Classroom experiments, immersions, practitioner seminars), industry-relevant research that tackles strategic marketing problems and centres of excellence to benefit other academic institutions and governments.

MICA has strengthened and added more rigour to its admissions and academic process. MICAns are very much in demand, evidenced by the year-on-year track record of 100% placements, the growing percentage of pre-placement offers and the steady increase in average salaries. MICA has expanded the range of industries that recruit from it. At its inception, MICA provided talent and future skills to the Advertising, Media and Communications industry; today it also caters to Banking & Financial Services, Technology, Sports Marketing, FMCG, Consumer Durables, Consulting and many others. This is evidence that organisations recognise the value that MICAns bring to their business.

It is this consistent and differentiated focus that has made MICA stand apart from other B Schools. MICA has been ranked 32nd amongst India’s Top 100 management schools by the National Institutional Ranking Framework list – NIRF 2024, a position we came to in a relatively short period of time. That we are being compared to the best of the best, inspite of our small size and relative youth, speaks volumes about the strides that MICA has taken since its inception.

I am delighted to be joining MICA at this pivotal time when AI, Robotics, Quantum Computing, and Synthetic Biology (Source: Mustafa Suleyman’s book “The Coming Wave”) are transforming the world as we know it. For the benefits of this transformation to reach people and the planet, it is essential that new ideas be brought to the table and that these ideas be communicated and executed effectively to reach all communities. I strongly believe that MICA, as the School of Ideas, has a central part to play in this new wave, building on its leadership in strategic marketing and communications.

I am excited to be working with the MICA faculty, alumni, governing council, students, and the Foundation on taking MICA on this exciting journey.

The future belongs to those who dare, and at MICA, we have never shied away from embracing new challenges and taking radical initiatives. This is what sets MICA apart.

Come, experience MICA.