Varsha Jain
Associate Professor
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Academic Area: Strategic Marketing

Dr. Varsha Jain is an Associate Professor in Integrated Marketing Communications and the Chair, Dissertation at the MICA (India). Dr. Varsha has authored 82 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in mobile and digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a book on Indian Consumer Behavior in an Interactive Market Place with Prof. Don Schultz (Northwestern University, USA).

Special Responsibilities:

Dissertation, Chair: July 2012 – till date; Co-coordinator: January 2010 till June 2012
MICAMINDS (Students’ Research and Consulting Cell), Member: July 2013 – till date; Chair: July 2012 – June 2013; Co-coordinator: July 2011- June 2012
Research Committee, Member: July 2012 – till date; Co-Chair : July 2016- till date
Sexual Harassment Committee, Member: January 2010 – June 2013

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