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Varsha Jain
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Academic Area: Strategic Marketing

Dr. Varsha Jain is a Professor in Integrated Marketing Communications and the Co-chair, FPM (Doctoral Level Program) at the MICA (India). Dr. Varsha has authored over 100+ publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, marketing management text book 15/e (Philip Kotler, Father of marketing and this text book is bible for marketing management, case contributor, by invitation) Ivey case collections and the Emerald Emerging Markets Case Studies Collection. She has also won awards and gold medals in the categories of not only “Best Researcher of the Year 2019”by Integrated Chambers of Commerce and Industry, Delhi, India , "Best Researcher of the Year 2018"by Centre for Education Growth and Research, Delhi, India, “Woman Academic Leader Award in Higher Education - 2018” by Foundation for Management Research and Training, Delhi, India, “Femina Women Leadership Award for excellence in Education”- 2018 and “DNA Education Leadership Award”- 2018 by World HRD Congress, Mumbai, India, “Outstanding Management Researcher Award – 2016”, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting guest at Emory Business School, Atlanta, USA in April 2018 and 2017 (invited by Distinguished marketing professor, Jagdish Sheth) and visiting scholar and guest at The Medill School, North-western University, USA in May 2013 and April 2015 (invited by renowned marketing professor, Don Schultz, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a books on Consumer Behaviour: A Digital Native for India and China and Customer Relationship Management.

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