Varsha Jain
Associate Professor
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Academic Area: Strategic Marketing
Dr. Varsha Jain is an Associate Professor in Integrated Marketing Communications and the Chair, Dissertation, Co-chair, Research at the MICA (India). Dr. Varsha has authored 94 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, marketing management text book 15/e (Philip Kotler, Father of marketing and this text book is bible for marketing management, case contributor, by invitation) Ivey case collections and the Emerald Emerging Markets Case Studies Collection. She has also won three gold medals in the categories of not only, “Outstanding Management Researcher Award – 2016”, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting guest at Emory Business School, Atlanta, USA in April 2017 (invited by Distinguished marketing professor, Jagdish Sheth) and visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015 (invited by renowned marketing professor, Don Schultz, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a books on Consumer Behaviour in an Interactive Market Place and Customer Relationship Management with with Prof. Don Schultz (Northwestern University, USA), Prof. Jagdish Sheth (Emory University, USA) and Prof. G. Shainesh (IIM, Bangalore, India) respectively.
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