MICAMINDS, the research and consultancy cell at MICA strives to create opportunities that fulfil the aspirations of the industry, students and the guiding faculty. The live projects undertaken are an extension of the classroom learning and equip our students with hands-on experience. This two way interaction also offers the client effective marketing solutions and a fresh perspective to the organisation.
As a part of MICAMINDS, a member receives several opportunities to directly interface with the industry, the clients and the students. The committee helps the member understand and evaluate projects that can best utilise the students’ skills in the field of marketing, thus enhancing their strategic and critical thinking ability. In addition, he/she receives hands-on experience of preparing a project proposal and costing a model according to the brief given by the client.