Prof. Russell BelkRussell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing. He has received the Paul D. Converse Award, two Fulbright Awards, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. He is a past president of the Society of Marketing and Development, past president and fellow in the Association for Consumer Research, and Fellow in the American Psychological Association and the Royal Society of Canada. He has over 650 publications and together with colleagues he initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. He recently co-wrote or co-edited Romantic Gift Giving (Routledge 2018)
Consumer Culture Theory: Research in Consumer Behavior (Emerald 2018), Qualitative Consumer Research (Emerald 2017), Qualitative Consumer and Marketing Research (Sage 2013), The Routledge Companion to Identity and Consumption (Routledge 2013), and The Routledge Companion to the Digital Consumer (Routledge 2013). In 2014 a 10-volume reprint of his work along with commentaries was published in the Sage India Legends in Consumer Behavior series. He is currently working on an edited volume on The Sharing Economy, on special journal issues on unconventional luxury, conceptual research, and consumer engagement, and on research involving robotics, the human/machine interface, abductive reasoning in qualitative research, and sensory preferences in India. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.