Rajan Varadarajan | Sheth Consortium

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Prof. Rajan Varadarajan

Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are strategic marketing, innovation and environmental sustainability. He has published over 100 journal articles and book chapters, and made over 200 presentations at conferences, consortia, universities and other forums. The Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, Strategic Management Journal, Management Science, Business Horizons, California Management Review and Sloan Management Review are among the journals and business magazines in which Rajan has published his research.

Dr. Varadarajan served as editor of the Journal of Marketing from 1993 to 1996 and as editor of the Journal of the Academy of Marketing Science from 2000 to 2003. He is a recipient of a number of honors and awards including the following:

Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016)

American Marketing Association-Irwin-McGraw Hill Distinguished Marketing Educator Award (2015)

American Marketing Association Converse Award for Contributions to the Field of Marketing (2008)

University of Massachusetts Distinguished Alumnus Award (2008)

Academy of Marketing Science Distinguished Marketing Educator Award (2003)

American Marketing Association Marketing Strategy Special Interest Group Award for Lifetime Contributions to Marketing Strategy (2003)

Journal of Marketing best paper award (2001)

Journal of Academy of Marketing Science best paper award (2008, 2010 and 2017).

Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science.

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