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Country: India

University:Management Development Institute, Gurgaon

Dr. Shaphali Gupta is an Assistant Professor of Marketing at Management Development Institute (MDI), Gurgaon and a Research Fellow at Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business.

She has obtained her Ph.D. from Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, customer experience management, customer engagement and advertising strategy. Her research has been published and is forthcoming in the Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of International Marketing. She has also presented her research at various esteemed international conferences like Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is also a gold medallist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full-time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management. She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.

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