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Country: USA

University:Texas Christian University

Robert Leone is on the TCU faculty since 2008. He has previously chaired professorship at Ohio State University and University of Texas at Austin. He was winner of multiple teaching/advising awards.

Leone holds PhD from Purdue University, Krannert Graduate School of Management; MBA from University of Texas at Arlington; BA from University of Texas at Arlington.

His is an expert in studying effects of advertising, price and promotion on market performance; effects of retail pricing strategies and promotion on brand, category and store substitution behavior; branding and brand equity; consumer relationship marketing; marketing packaged goods.

He has been co-editor, Journal of Marketing; author of the widely used textbook Marketing Research (with David Aaker, V. Kumar and George Day); recipient of 2010 Churchill Award for Lifetime Achievement in Marketing Research presented by the American Marketing Association.

He has consulted for firms including Sears, Victoria's Secret, Alliance Data Systems, Kodak and P&G.

Leone has taught courses in China, Germany, India and Mexico.

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