Renana Peres is a faculty member at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She serves as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania. Peres is the founding CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has published her research in top academic and practitioner journals in the fields of marketing and management.
Peres' research focuses on different topics in the marketing field. These include brands, word-of-mouth, innovation diffusion and the evolution of markets for new products, social networks; complexity research and use of agent-based models for exploring market growth, seeding, industrial marketing, new product diffusion, B2B marketing, and CRM in growing markets.
Peres' research on brands and word-of-mouth aims to understand and recognize the richness of the phenomenon. Her research project compares word-of-mouth in different channels and connects it to brand characteristics through the brands' categories, products and brand attributes. Peres analyzes both offline (face-to-face and phone conversations) and online (blogs, user forums, and Twitter) as a means of generating word-of-mouth advertising and addressing the scarcity of knowledge about the online/offline dynamic.
Peres has published her works in leading journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Marketing Letters and The Economic Quarterly.</