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Country: India

University:Indian Institute of Management, Bangalore

Nagasimha Balakrishna Kanagal is the chairperson of marketing area at IIM Bangalore. He teaches principles of marketing, marketing research and strategic marketing at IIM B.

Kanagal has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.

Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals

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