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University:Emory University

Inyoung Chae is an Assistant Professor of Marketing at Goizueta Business School, Emory University, where she teaches digital and social media strategy to undergraduate and MBA students. She has a Ph.D. in Management from INSEAD. Chae's research interests are understanding consumers’ online behavior using statistical models. Her research covers a variety of areas in digital marketing such as online advertising, social media, and news media. Her work has been published in the Marketing Science and Journal of Marketing Research.

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