Bikramjit Rishi holds a Post Doctorate (Funded by European Commission) Ph.D and MBA. He has over 11 years of professional experience to his credit with several top organizations such as IMT Ghaziabad, University of Liechtenstein (Europe), and American University in the Emirates (Dubai). He is currently an Associate Professor (Marketing) at IMT Ghaziabad. He has also worked with the University of Liechtenstein (Europe) and Indian Institute of Foreign Trade (IIFT), New Delhi, as a Visiting Professor. He has also taught in NIIT Imperia programmes. Apart from teaching, research, and training, he has also served in editorial advisory positions, conference advisory committees, and made a significant contribution to the success and growth of marketing discipline. He has 24 referred research papers, 9 book chapters, and 26 conference papers. He has presented research papers in several reputed national/international conferences in India and abroad and has also chaired sessions in the national and international conferences. He has also given keynote addresses in many national conferences in India. He has delivered guest talks/invited presentations in several top business schools in India and abroad.