Prof.A. ParasuramanA. Parasuraman ("Parsu") is Professor & Holder of the James W. McLamore Chair in Marketing at Miami Business School. He has received many distinguished recognitions such as: American Marketing Association’s “Career Contributions to the Services Discipline Award” (1998); Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001); being named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” profiling the 50 leading marketing thinkers worldwide (2004); IIT-Madras “Distinguished Alumnus Award” (2005);
establishment of “The Parasuraman Service Excellence Research Prize,” at the Hamdan Bin Mohammed e-University in Dubai to foster scholarly research throughout the Middle East region (2008); Society for Marketing Advances’ “Elsevier Distinguished Scholar” award (2009); Honorary Doctorate from Maastricht University in the Netherlands (2011); Paul D. Converse Award for significant scholarly contributions to marketing (2012); Gil Churchill Award for Lifetime Contributions to Marketing Research (2013);
AMA’s “HigherEd SIG Lifetime Achievement Award” for distinct accomplishments and dedication to higher education in the marketing discipline (2018). He has published over 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He has authored several books, consulted with many companies, and conducted dozens of executive seminars worldwide on service quality and technology’s role in service delivery.