Prof. David W. StewartDavid W. Stewart holds the President’s Professor of Marketing and Business Law in the College of Business Administration at Loyola Marymount University in Los Angeles. He has previously served as a tenured member of the faculty and in various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. David has authored/co-authored over 250 publications and 12 books, including A Primer on Consumer Behavior: A Guide for Managers and Accountable Marketing: Linking Marketing Actions to Financial Performance, among others.
He is past Editor of Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Public Policy and Marketing. He is the current Vice President for Publications of the American Marketing Association and founding chair of the Marketing Accountability Standards Board. Dr. Stewart’s research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data.
Dr. Stewart has been awarded the American Marketing Association’s Award for Lifetime Contributions to Marketing and Public Policy, the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances and the Cutco/Vector Distinguished Marketing Education Award by the Academy of Marketing Science. He has also received the American Academy of Advertising Award for Outstanding Contributions to Advertising Research for his long-term contributions to research in advertising.