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Pedagogy

The primary method of instruction will be through live lectures that will be delivered online to participant's desktops/laptops or classrooms. The lectures will be delivered by eminent professors from MICA.

All enrolled students will also be provided access to the Cloud Campus through which students can access other learning aids, reference material and assessments, case studies, projects and assignments. Throughout the duration of the course, students will have the flexibility to reach out to the professors on real-time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Programme Benefits

  • Opportunity to earn a PG Certificate from MICA

  • Lectures imparted by eminent faculty from MICA and industry professionals.

  • Practical insights into current dynamics of shopper marketing and advanced retailing concepts.

  • Case studies and industry context to understand current and emerging trends

  • Fully online program with live interactive lectures that provides a “real” classroom experience in a “virtual” environment.

  • In the event that students miss the live lecture, he/she can request “On Demand” access to the recorded session.

  • Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.

  • User-friendly and easy-to-use technology interface. No complicated hardware or software installations required.

  • Virtual classrooms that allow for active interactions with professors and fellow students.

  • Convenient weekend schedules.

  • Students on our virtual social learning platform are provided access to course presentations, case studies and other learning aids and reference materials as applicable for specified courses.

  • Students can raise questions and doubts either real-time during the live class or offline through the Cloud Campus.

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