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  • For Indian participants - Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For international participants - Graduation or equivalent degree from any recognised University or Institution in their respective country.

  • Working professionals will be given preference. However, interns may be considered on a case-to -case basis


There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, project, case study or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Students who successfully clear the same along with the requisite attendance criteria will be awarded a PG Certificate from MICA.


On the payment of programme fees of Rs.60,000 + tax and upon satisfying the requisite attendance and certification criteria, participants will be awarded a PG Certificate in Retail and Shopper Marketing by MICA.

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