Harvard Business School-MICA: World's First Photonovel Case Study

A photonovel is a story told with photos and dialogues (or thoughts) presented in speech balloons/ thought bubbles just like in comic books. This combination makes it a very entertaining and easy-to-read medium. The present innovation, born out of a unique partnership between HBS and MICA, has converted a typical text-based business case study into a photonovel format.