SAMAR 2016 NEARS AN EXCITING FINAL LEG AS CONTESTS INTENSIFY | Press Release

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Ahmedabad, February 15, 2016

MICA’s 3-day flagship sports festival, Samar 2016 is nearing its final leg in the sprawling MICA campus at Shela. The event has upped the energy levels in the campus as several college teams from across the country fought against each other across several sports. In the events that have concluded, MICA White emerged triumphant against NIRMA in the Throwball finals that happened last evening.

In the Table Tennis finals that happened today morning, the NIRMA team trumped the MICA White team to clinch the winning position. As the evening approaches, several other sports are poised at tantalizing positions, with teams holding on to their strengths and backing themselves to put their best foot forward.

SAMAR, which carries the reputation of being the only campus sports festival to have a Women’s Football event, features a final battle between MICA Purple and MICA Black for the pole position tonight. The action in the cricket field all day saw two action-packed semifinals clashes resulting in victories for MICA White against MICA Black and NIRMA against EDI respectively. This has pit MICA White against NIRMA in yet another tantalizing final contest happening at the cricket field as this report is being compiled.

In the Badminton court, last night saw MICA’s White squad decimate the EDI team, with stellar performances by RamanaCharan, Noopur Harsh and ShantanuPaliwal, while a victory by MICA Purple against MICA Blue has pitted them against the MICA White team for a challenging semi-final face-off. Simultaneously, KJSOM has emerged successful against NIRMA to test their mettle against MICA Black in the other semi-final clash.

In the Basketball arena, MICA White has again progressed to the finals, where they will take on the winner of the impending contest between KJSOM and NIRMA. In Men’s football, semi-finals line-up stands at an exciting position, with the two games being KJSOM vs. MICA Black and NIRMA vs. MICA White. The Volleyball Semi-finals, expected to happen late tonight as the final event of the festival, will feature MICA White against SBS and MICA Black vs. NIRMA.

About SCAM

Sports Committee at MICA or as it is popularly known ‘SCAM’ works day in day out to make sure that amidst the plethora of assignments, classes and rigorous academic schedules of an MBA college, our batch-mates have access to the best sporting infrastructure, equipment and an event-extensive sports calendar for the year.

SCAM organises various intra-college sport events such as King Pong (Table Tennis), Coxic Smash (Badminton), Acers (Lawn tennis), Dunkers (Basket Ball) and leagues such as the MFL (MICA Football League) and MCL (MICA Cricket League) all through the year. And finally, the flagship event of SCAM, SAMAR, witnesses an overwhelming participation from top-tier MBA schools cheered by close to thousand supporters!

Apart from this, “Scammies” (yes, that is how they are addressed as) do everything from the scratch, starting from planning, logistics, marketing, campus relations to selecting the final contingent for MICA. This is perhaps, the greatest learning from SCAM, that every member has access to a holistic learning and not just in a particular channel.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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Monica Reddy

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