Prof. Jay Trivedi appointed as Associate Professor at MICA | Press Release

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Ahmedabad, June 08, 2017

MICA, India’s premier management school for Strategic Marketing and Communication, today proudly announces the appointment of Prof. Jay Trivedi as an Associate Professor. At MICA, he will teach courses in Digital Platform and Strategies (DPS) area & contribute to executive program development and industry partnerships.

Prof. Jay Trivedi joins MICA from Symbiosis International University, Pune. Prof. Trivedi brings on board a vivid expertise of teaching marketing, digital marketing and media subjects. He played a vital role in designing and teaching digital marketing subjects in Symbiosis and Alliance University (Bangalore) and was involved in training executives of leading corporations like Godrej and AMDOCS. He holds multiple certifications in the digital marketing area including Google Adwords – Search, Display, Video, Mobile and Mobile Site. Prior to joining academia, he worked in the media sector for over a decade with India's leading media houses like HT Media Ltd, The Indian Express and Radio One Ltd. His research interests are in the area of digital marketing and advertising and his research papers have been published in leading peer-reviewed journals.

On Prof. Jay Trivedi’s appointment, Dean of MICA, Dr. Preeti Shroff said, "MICA's academic learning, program and pedagogy Innovations for 2017-2018 will continue to emphasize strengthening and expanding digital area expertise.  We are honoured and glad to have Dr. Jay Trivedi join the MICA faculty community.  He will contribute to digital platform, strategy and marketing teaching and research."

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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