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Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, October 25, 2016

“Collaboration fuels Innovation”

In a first of its kind initiative in India, Academic institutions of Ahmedabad & Gandhinagar have joined hands to promote the A-League: A social collaborative platform. This platform is being envisioned as a catalyst that will promote learning, networking, innovation and entrepreneurship within the institutional ecosystem.

The Team A-League (comprising of eminent academics from IIMA, MICA,NID etc.) have identified a series of activities to promote the core objectives of the forum & the key highlight is an “Ideathon” event aimed at giving a fillip to the spirit of entrepreneurship and innovation to be held later this year. The event will be hosted by MICA & dates of this mega event will be announced soon.

Sharing her views on plans of A-League, Dr. Anita Basalingappa of MICA said “­Collaboration is indeed the new investment strategy. The city of Ahmedabad has been the Mecca of higher education since decades, be it Management, Design, Strategic Marketing and Communication or Architecture and more. A League as a platform aims to help convenience benefits to academe, practitioners (industry and government) and society in days ahead through joint activities between student communities and faculty resources across institutions.”

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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