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Ahmedabad, November 2, 2015

MINCANVAS 2015, the flagship marketing festival of MICA drew to a close last evening with an enchanting musical feast at the lawns in the MICA campus at Shela. The three day event drew a crowd of over 200 students from across the country, from some of the best B-Schools in India, including IIM Ahmedabad, Great Lakes, SIBM, SIMC Pune, JBIMS, NMIMS and Delhi College Of Commerce, who gathered to test their marketing mettle. With interesting marketing based events, an adrenaline pumping NBA Jam, fun informal events organized in association with sponsors and soul-lifting high-profile performances to keep the nights alive, MICANVAS 2015 catered to everyone.

The engrossing array of events ranging from MICA’s flagship ‘Last Manager Standing’ to ‘Metrotopia’, ‘Propaganda’, ‘Startup Monopoly’ and ‘I Ambush’, made sure that students participating in them had an interesting and challenging experience. Quizzes conducted by the student run quizzing club, ‘MiQuest’ and the student-run radio station , ‘MICAVAANI’ tested their marketing gyan, while informal events like ‘Angry Balloons’, ‘Ice-Creamathon’, ‘Biscuit Jenga’, ‘Treasure Hunt’ and ‘Challenge Accepted’ led to some fun experiences and created fond memories.

The evening of Day Three saw the final round of the gruelling marketing challenge, MICA’s flagship ‘Last Manager Standing’, an individual participation event that spanned across three days and over ten different rounds to crown the best manager. The last round took place in a packed Mani Aiyer Auditorium, with six final contestants from IIM Ahmedabad, JBIMS and MICA. It was a testing group interview round, where candidates were made to pitch for themselves and were put in tricky situations and judged upon how they managed to provide real-time solutions to them. At the end of the final round, PrateekTrehan, a first year PGDM student from MICA was adjudged as the ‘Last Manager Standing’ and took home a cash reward of INR 1,00,000.

MICANVAS 2015’s swansong was a brilliant musical performance by Sachin-Jigar and Priya, playing at ‘Adrenaline’, a musical evening at MICA. The crowd swooned to their awe-inspiring performance, as the team performed several Bollywood hits ranging from ‘Bezubaan’, ‘Gulabi’, ‘Saibo’ to ‘Piya O Re Piya’. The trio spoke to the hearts of the college students, celebrating friendship, love, relationships and family. Students danced to some of the beats, were moved in some others and sang along in chorus for yet other numbers.

As the crowd emptied out past midnight and students left in groups, laughing and reminiscing about the experience that was MICANVAS 2015, the organizers heaved a sigh of satisfaction, seeing their efforts culminating in a grand and successful event. Students made new friends, forged new experiences and took home many lessons scarcely available through mere classroom learning. As the early morning set in, the lights were still burning at the Chhota canteen, as students shared their MICANVAS stories over a relaxed cup of coffee, looking at the fully completed Chhota wall, the signature of MICANVAS 2015.

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Himanshu Dandotiya

Monica Reddy








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