MICAn IDENTIFIED AS FUTURE LEADER BY THE ECONOMIC TIMES YOUNG LEADERS B-SCHOOL EDITION | Press Release

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Prof. Vaneet Chhibber returns to MICA

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MICA welcomes new batch of students

MICA welcomes new batch of students

Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, January 17, 2015

Smrti Srivastava, a student of Second Year PGDM-C at MICA, Ahmedabad, was recognized as one of 'The Economic Times Young Leaders (B-School) 2014' along with 18 others from various top-notch Business Schools across the country. The competition was spread across two months, and adjudged participants on the basis several criteria, some of which included aptitude tests, psychometric tests and live business case projects. Some of the best contestants, who were then selected, underwent intensive interviews in their final round which was held in Mumbai.

The Economic Times Young Leaders B-School Edition, is India's largest and one of the most definitive platforms that help identify tomorrow's corporate leaders. The final lap of The B-School Edition brought Smrti Srivastava, face to face with an eminent jury panel comprising India's leading CEOs.

When asked about her experience throughout the course of the competition, says Smrti, "I was interviewed by Mr Dev Bhattacharya Group Executive President (Corporate Strategy & Business Development) & Business head — Solar power & Ecommerce, Aditya Birla Group and Mr Sanjay Rishi, President, American Express South Asia. I was asked a varied set of questions, ranging from life-changing moments, challenges at work and the things on my bucket list, to what I would say if this were an interview for my dream job. The two CEOs were extremely observant and paid close attention to every word that I said. I also got the opportunity to interact with fellow students from B-schools such as ISB, IIMs, etc. Overall, it was a very enriching experience."

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

 

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