MICA YELLOW UMBRELLA FEST’S DAY 3 CLOSES ON AN ALL TIME HIGH | Press Release

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Ahmedabad, February 26, 2015

It was the final curtain call at the Yellow Umbrella Fest Powered by Ahmedabad Mirror, where Rannshetra, the movie marketing competition saw IMT Ghaziabad bag 1st prize with MICA coming in 2nd. The Yellow Umbrella Fest, annual cultural fest of MICA, this year was based on the theme of counter culture, a subculture whose values and norms of behavior differ substantially from those of mainstream society, often in opposition to mainstream cultural mores. Rannshetra was based on the popular anti-establishment of bygone era, which is now a part of the mainstream culture.

Anavaran, the play competition, followed this event where ‘Sound Proof’ a production by Navrachna University got 1st prize, and Thespians from MICA came in 2nd. In keeping with the spirit of the theme of the fest, the Yellow Umbrella Fest invited participations, wherein, each participating team had to come up with a play depicting the theme of counter culture. Abhishek Patnaik, PGP-1, who was one of the directors of the play put up by Thespians said “Anavaran has been a wonderful experience. The entire journey from choosing a script, to picking actors, to those endless practice sessions, to finally putting it up in front of an audience has been quite enriching. And it finally paid off!”

The stage was then transformed for Raven powered by Enrich Salons, where fashion and passion ruled the game. The winners, Ronak Soni, Yash Nagori and Siddharth Agrawal walked down the ramp, explained their concept and jazzed it up a bit with some impromptu props on-stage.

In the evening, Abhinav Banker showcased his play ‘The Grate Sovereign’ at the Mani Ayer auditorium. The story was set in a 'Mumbai Chawl' where a young man named Chandrakant strives for power, not to brag or destroy, but merely to see his unsightly & unattractive sister happy. The protagonist develops a strong fascination towards Adolf Hitler and the play projects illusory conversations with Adolf Hitler and hilarious exchanges with other characters all attempting to hide his own desires and failure to improve his sister's situation, fueling his helpless cry to become  - The Greatest Sovereign.

The excitement was contagious, Shriti Jaiswal one of the organizers of the festival and a member of Sankalp, the theatre committee, said, “The Fest was a lot of fun, there were plenty of activities to participate and watch. The maska bun from Rambhai was my all time favorite too, especially the one with chocolate and peanuts. G.A.D and Nigel really put up a great performance last night. It was an amazing end to a great fest! Go MICA!”

The night ended at an all time high with Nishant Gadhok (G.A.D) and Nigel Rajaratnam performing at the Subway Glitch, an event that weaved electronic music with beautiful tones of the saxophone, making it a night to remember.

The first edition of the Yellow Umbrella Fest was a huge success for both students of MICA and other colleges. The next chapter of the fest is much awaited.

About Yellow Umbrella Festival

The Cultural Wing of MICA, the school of ideas, is setting the stage to present its first edition of 'Yellow Umbrella Festival'- MICA's Annual Cultural Fest to be held on the 23rd, 24th and the 25th of February, 2015. The first of its kind, the Yellow Umbrella Festival - a culmination of music, art, theatre, and literature - shall put to test the intellectual, oratory, artistic and creative skills of the aspiring business graduates across the country. It is a platform for talent to compete among college fraternities while basking in the cultural heritage, spirits and the enigma that is ‘Counter Culture’; the theme for this year's edition.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

 

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Monica Reddy

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