MICA YELLOW UMBRELLA FEST’S DAY 1 FILLED WITH MUSIC, FUN AND FROLIC | Press Release

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Ahmedabad, February 24, 2015

The stage was set, splotches of yellow with cloudy lamps and dream catchers were sprinkled across the campus and people were abuzz. The first edition of MICA’s Annual Cultural Fest, the Yellow Umbrella Fest kicked off with a great start with the inauguration ceremony chaired by our esteemed faculty members, Prof. Vaneet Chibber, Prof. Sreekumar Pillai and Prof. Subhash Tendle.

The evening of Day 1 was all about drumming up a storm with Rujul Vora who started The Drum Circle, a circle of hand drums and cooperation in the groves. A force strong enough to resonate through the walls, with Radio One streaming MICA’s beats all through the airwaves of Ahmedabad. Shradha Shivnani, PGP-2, who was a part of the drum circle, said, “For an amateur like me, drum circle was a beautiful way of connecting to music. Playing in a group helps one let go of his/her inhibitions to pick up an instrument. `I would say it’s a good starting point to reach out to a lot of us.”

Students, participants and other hungry folk tucked into scrumptious kebabs from Varas Bhai and any college going student’s gastronomic vice, Ram Bhai’s infamous Maska Bun along with piping hot chai.

With music in the background and a night filled with dumb charades and the PJ Quiz, The School of Ideas was filled with excitement till the wee hours of the morning. Sabyasachi Bhattacharya, PGP-2, who was one of the participants of PJ Quiz, said, “The quiz was a great stress buster and was a fun filled event. A big thank you to the quizmasters for ensuring such a good start to Yellow Umbrella Fest ”.

On Day 2, the early birds on campus had the pleasure to interact with Baradwaj Rangan, Senior Deputy Editor at The Hindu and winner of the National Film Award for ‘Best Film Critic’ at Author’s Speak. He not only spoke about his days in Engineering College but also about writing and his passion for films, For those more theatrically inclined, the renowned Qasar Padamsee graced our hallowed red brick halls and conducted a unique theatre workshop exploring pitch, stage presence and love of theatre.

The rest of Day two has a fun line up of events, with Twist in the tale, Maverick and more.

About Yellow Umbrella Festival

The Cultural Wing of MICA, the school of ideas, is setting the stage to present its first edition of 'Yellow Umbrella Festival'- MICA's Annual Cultural Fest to be held on the 23rd, 24th and the 25th of February, 2015. The first of its kind, the Yellow Umbrella Festival - a culmination of music, art, theatre, and literature - shall put to test the intellectual, oratory, artistic and creative skills of the aspiring business graduates across the country. It is a platform for talent to compete among college fraternities while basking in the cultural heritage, spirits and the enigma that is ‘Counter Culture’; the theme for this year's edition.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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Himanshu Dandotiya

Monica Reddy

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