MICA, India’s premiere management institute in Strategic Marketing and Communication, will be organising their second International Communication Management Conference 2015 (ICMC 2015) on “Digital Future- Content, Community & Communication”. The three day annual conference will be inaugurated on 19th February 2015 in the presence of Prof. Renee Hobbs- University of Rhode Island, USA), Prof. Mohan J Dutta- National University Singapore, Singapore, Prof. Nagesh Rao- President and Director, MICA & Prof. T. T. Sreekumar- ICMC 2015 Conference Chair, MICA.
The conference will be attended by many eminent scholars from universities across the globe along with industry stalwarts presenting their views and observations of the impact digital platforms on our lives. Expressing his feelings about conference, Director Prof. Nagesh Rao said, “In an age when our lives have been flooded with television screens, mobile devices and the internet, it is a source of great pride that MICA is hosting the International Conference on 'Digital Future'. I am sure this conference will provide a rare confluence of two important streams: academic research on the sociological implications of the digital in contemporary times, and the relevance of this research for next generation business opportunities. Engaging with the issues of the digital economy likewise can contribute to our understanding of the digital life writ large, and this conference will be a platform for such interactions.”
The conference will debate on how communication in digital spaces is evolving by taking into account the new forces at global and local levels along with the new ways in which communities define themselves through their practices in these spaces. Conference chair Prof. Sreekumar said, “The conference brings together scholars and practitioners from different parts of the world to reflect on the promises and pitfalls of the digital age with an emphasis on its future takes. We believe that it will contribute to deepening our existing understanding of the digital age and also lay the groundwork for analyzing future possibilities and limitations. What makes the conference attractive is the diversity of perspectives and voices that it will be showcasing.”
Topics of discussions will also revolve around possibility of various partners collaborating to create and distribute digital content, so as to bring multiple perspectives to the table. Specifically, the role the industry can play in contributing to the economic, social, cultural and political discourses related to these technologies will be debated in detail.
The multiple themes that the conference would deliberate upon will include Role of digital communication in civic participation, Digital media: changing landscape of education, Digital through gendered lens, Identity on social media, Information, news and media in digital age, Digital entertainment: films and music, Youth and social change, Mobile technology and Core communication questions.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.