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Prof. Vaneet Chhibber returns to MICA

Prof. Vaneet Chhibber returns to MICA

Ahmedabad, October 11, 2017 Prof. Vaneet Chhibber returns to MICA as Professor & Associate Director - Marketing & External Relations…
MICA hosts its first Startup Showcase event of the year

MICA hosts its first Startup Showcase event of the year

Ahmedabad, June 27, 2017 A Startup Showcase event was organized by MICA Incubator to promote entrepreneurial energies of budding entrepreneurs,…
MICA welcomes new batch of students

MICA welcomes new batch of students

Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, September 1, 2015

Communication starts with the five senses and travels through posture, movement, tone and patterns. True to its name, MICA’s emphasis on effective communication goes beyond text books and curriculum and seeks to explore the nature and art of communication. Sankalp, the student-run theatre committee at MICA, laid the ideal platform for students to discover the facets of communication. Spread over 30th and 31st of August, Sankalp organized its grand annual theatre fest, KhulaAasman in the Mani Ayer Auditorium here in the campus.

The festival saw students from across batches come together, to script, direct, produce and enact their own ideas on stage, while being cheered on by a packed auditorium. This year, eight plays across genres were chosen to be displayed, covering themes ranging from surrogacy to surrealism. The fest featured a healthy combination of adaptations and original work.

NandanMajumdar’sbrilliant original script, “AajJaane Ki Zidd Na Karo” explored the nature of relationships and what the veil of death can do to a family. The thrilling 13-minute play kept the audience at the edge of their seats and the auditorium broke into a thundering applause as the final twist revealed the suspense of the play. “The Battle OfNurmengard”, a play by ShenoyChakerwarti and Mrinal Parekh explored an exciting overlap of adaptation and original script, by bringing to life a fan-fiction about a crucial sub-plot in the Harry Potter series.

Aditya Thakkar’s “ChoriChoriNazreMili”, an adaptation of the Marathi play “DivsaTuRatri Me”, dealt with the story of a girl with a deaf father, dumb brother and a servant who acted as the missing link. The play alternatingly made the audience laugh hysterically and sit back and reflect upon how society treats the disabled. “Laadki,” a play scripted and directed by Ipshita Khan, brought to stage the concept of surrogacy and the moral dilemmas associated with it. A concept which is still not accepted by the society at large, surrogacy is a controversial topic that is still being debated. “Laadki”, through its crisp story-telling and moving performances, once again sparked a dialogue among the audience.

As the students left the enticingly decorated auditorium late at night, debating and reviewing the performances they were treated to for two consecutive days, yet another edition of KhulaAasman drew to a close, after serving its purpose of spreading to the students, the passion for theatre and the values of communication it imparts.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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