MICA STUDENTS CELEBRATE REPUBLIC DAY BY EDUCATING VILLAGERS ABOUT SOCIAL ISSUES | Press Release

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MICA celebrated the 67th Republic Day with enthusiasm and joy. Executive Registrar Mr.SethuIyer, Prof Rasanand Panda and MICA’s loved security guard ThakkurChacha hoisted the flag . Mr. Sethu spoke about the constant love that today's youth have for the nation even in these changing modern times. Students showcased their talent with their performances on the occasion.The celebrations were capped by a special breakfast for students and staff.

MICAVAANI 90.4 FM, MICA’s own student-run Community Radio Station, spent the festival of Republic Day with the students of PrathmikVidyalaya, Shela. The event saw the radio team perform a skit in front of the joyous crowd on the themes of “BetiBachaoAndolan” and “ Swacch Bharat Abhiyan” , spreading the message of educating and protecting the girl child and also of a cleaner India. The 10-minute skit saw emotions flying high, with the audience applauding in cheer. The skit ended in the entire team dancing with the children and reminding them to listen to elders, strive towards a better future and be good citizens of India.

“MicaVaani's major listener base is women and children as we aim to provide edutainment to the people. The children not only enjoy the activations but take back a lot of learnings to their families, thus, impacting the village as a community for the better. Through the Swacch Bharat and BetiBachaoAndolan, the team encouraged the kids to keep their environments clean for better hygeine and aim for a better society and community by promoting women to be decision makers and thus, lead the families towards better lives.” explained SakshiTaneja, Planning & Programming Head for the radio station.

MICAVAANI 90.4 FM is MICA’s own Community Radio Station, which broadcasts to over 20000 villagers across the villages of Shela, Telav, Ghuma and Kaneti. It is a completely student-run organization, with the students of the college themselves running the programming, planning, research, logistics and marketing functions of the community radio station.

The team had also organized a sit-and-draw competition for classes 6 -8 on the 23rd. This saw a tremendous response and over 200 children were a part of the competition. The children drew and colored the sheets in their colorful interpretations of “Swacch Bharat.” The drawings ranged from what all one could use to keep their surroundings clean to how a clean house looks like. The competition was judged by MICA’s very own, Mr. Pravin Mishra who was delighted to see the drawings of the little ones.

Medals were given to the winners and runners-up from each class.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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