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Prof. Vaneet Chhibber returns to MICA

Prof. Vaneet Chhibber returns to MICA

Ahmedabad, October 11, 2017 Prof. Vaneet Chhibber returns to MICA as Professor & Associate Director - Marketing & External Relations…
MICA hosts its first Startup Showcase event of the year

MICA hosts its first Startup Showcase event of the year

Ahmedabad, June 27, 2017 A Startup Showcase event was organized by MICA Incubator to promote entrepreneurial energies of budding entrepreneurs,…
MICA welcomes new batch of students

MICA welcomes new batch of students

Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, January 29, 2016

Thursday evening saw MICA, Ahmedabad’s campus come alive with an exciting and interesting blend of music. The event, aptly titled “Harmony Through Music”, organized by Studio7, the student-run music committee of MICA saw enthralling performances by highly skilled performers from the Kalavant Center for Music and Dance.

Starting at around 8:00 PM in the Mani Aiyer auditorium at the MICA Campus at Shela, the concert featured esteemed musicians including Ustad Kadar Khan, UstadShahidParvez, PremikRussel Tubbs, PanditsHarashankarBhattacharjee, Naresh Malhotra, NityanandHaldipur, Shakir A. Khan, Azam Ali Khan, MunnawarMasoom and Imran Khan.

The event, which spanned almost two hours, featured spell binding tunes which fused the sounds of Indian traditional and western instruments, including an inspiring duet with the tabla and sarangi and a jugalbandi with sitar, sarangi, saxophone and tablas. The high-point of the performance was a unique rendition of Brubeck’s jazz classic, “Take Five”, using Indian instruments. The artistes on campus were impressed with the reception and feedback they derived from the students and even extended their show duration by including vocal performances upon student demand. The concert ended on a high note with ‘Mora Saiyan’.

“It was beautiful hearing the saxophone in a setting like this. Premik, who is a popular American saxophonist, had said that he would try to keep up with the Indian Ragas used, but he did way more than keep up. Time signatures, blending of Hindustani scales and Western scales was stellar. Take 5 was beautiful,” said Aditya Banerjee, one of the organizers of the concert.

Studio7 used the platform to unveil its innovative pet-project, the setting up of a state-of-the-art “Jam Pad” on campus. Aditya, who was the brain behind the initiative, complemented his team for their support and guidance in setting up the facility. He defined ‘Jam-Pad’ as a space for passionate and amateur musicians to come together and develop a culture of encouraging, creating and appreciating music.

The initiative was carried out in partnership with House Of Rock (Bopal), and their team headed by Nisarg and Prithvi, who along with the Studio7 team were involved in the project straight from planning, sound treatment and instruments, to execution.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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