MICA’S FLAGSHIP SPORTS FESTIVAL SAMAR-2016 KICKS OFF IN STYLE | Press Release

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Ahmedabad, February 13, 2016

Students of MICA woke up today morning to noise and celebration as MICA’s 3-day flagship sports festival, Samar-2016 kicked off today. The best sportsmen and women, chosen from several colleges filled up MICA’s hostel rooms as the air of celebration and passion was palpable. Members of SCAM (Sports Committee At MICA), who are organizing the event, with help from student volunteers have been busy making sure the event proceeds smoothly.

Multiple sports were played on the opening day of the festival, starting with scintillating action on the cricket field where SBS defeated a determined NMIMS by chasing down 108 in 15 overs. Proceeding forward, SBS eventually lost by a huge margin to Nirma in the game played in the afternoon. An exciting game between MICA’s Black and Blue squads saw the Black squad win with a whopping margin of 85 runs.

In Table Tennis, MICA’s White squad emerged triumphant in a face-off with MICA Black and went on to win a crucial encounter with KJSOM. MICAVAANI, the student-run community radio station has been in full-gear through the day, with an army of student-RJs playing uplifting songs to pump up the adrenaline and keep the energy level high.

Apart from the formal events, the highlight of the day was the array of informal events that kept the students busy. SCAM, in association with FastTrack set up rappelling and valley crossing across two hostels for those in the mood for some adventure. A PS4 arena set up outside the auditorium saw eager participants pit themselves against each other through various exciting games. The sporting activities are scheduled to go on through the evening till late night, while SCAM members are also busy setting up the glow-in-the dark table tennis facility, which is a key attraction.

About SCAM

Sports Committee at MICA or as it is popularly known ‘SCAM’ works day in day out to make sure that amidst the plethora of assignments, classes and rigorous academic schedules of an MBA college, our batch-mates have access to the best sporting infrastructure, equipment and an event-extensive sports calendar for the year.

SCAM organises various intra-college sport events such as King Pong (Table Tennis), Coxic Smash (Badminton), Acers (Lawn tennis), Dunkers (Basket Ball) and leagues such as the MFL (MICA Football League) and MCL (MICA Cricket League) all through the year. And finally, the flagship event of SCAM, SAMAR, witnesses an overwhelming participation from top-tier MBA schools cheered by close to thousand supporters!

Apart from this, “Scammies” (yes, that is how they are addressed as) do everything from the scratch, starting from planning, logistics, marketing, campus relations to selecting the final contingent for MICA. This is perhaps, the greatest learning from SCAM, that every member has access to a holistic learning and not just in a particular channel.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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Himanshu Dandotiya

Monica Reddy

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