MICA’s FLAGSHIP CULTURAL EVENT, THE YELLOW UMBRELLA FESTIVAL TO BEGIN WITH AN EXCITING ARRAY OF EVENTS | Press Release

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Ahmedabad, February 25, 2016

The Cultural Wing at MICA, is gearing up for the ‘Yellow Umbrella Festival’ – MICA’s Annual Cultural Event to be held on 26th, 27th and 28th February. The Yellow Umbrella Festival is unique in the sense that it encourages aspiring business graduates from across the country to appreciate art, literature, music and theatre. Students get the chance to work beyond excel sheets and presentations and they get the chance to showcase their talent and creativity through a brilliant series of events and competitions.

After the immense success of the first edition, which saw people celebrating counter culture and the need to think beyond the main stream, this year the theme is ‘Rainbow Agenda’. The world around us is loud and cluttered, judgmental in ways that are restricting. The Rainbow Agenda celebrates love and colour, the intricate differences that make all of us so human and fragile.

Day 1 will see a nail-biting Lip-Sync battle for all those budding musicians out there and a performance by renowned storytellers Dastango, who have performed at prestigious events like the Jaipur Literature Festival.

Day 2 has a lot in store with the founders of Bangalore Writers Workshop, Ms BhumikaAnand and Mr. Philip John conducting a creative writing session. For all the theatre enthusiasts out there, Mr AbhishekSaha, a renowned theatre actor and movie star, will be conducting a workshop on acting. Events like ‘Bestseller’- the book marketing competition and ‘Flixster’ – the movie marketing competition will be conducted along with other fun events like Bloopers, face painting.

Day 3 will begin with an Authorspeak conducted by Mr. Wendell Rodricks, one of India’s top fashion designers and authors. Tying in with the Rainbow Agenda, he will talk about his work and life experiences, an undoubtedly enriching session. This day will also witness the culmination of ‘Theatron’ – which will see teams perform on along the lines of the festival theme. ‘Prismatic’ – the fashion show will showcase the creativity and colour as participants from all over the country will walk the talk.

The festival will end on a high note with a soulful performance by Sohrab Nicholson for Nicholson, an electronic music outfit based out of Mumbai.

This three-day bonanza promises to be the perfect mix of colour and life, a haven for all the art lovers and dreamers.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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