MICA PLAYS HOST TO IAS OFFICER TRAINEES | Press Release

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Ahmedabad, January 15, 2015

As part of their winter study tour (Bharat Darshan), a team of IAS officer trainees visited MICA Campus for a day’s attachment. The Lal Bahadur Shastri National Academy of Administration (LBSNAA) seeks to expose IAS officer trainees to the functioning of organizations through the programme of institutional attachment. Through this they understand and relate with the role of the organization in the economy and its contribution to the society. The winter study tour is an important component of the phase one training programme that lasts eight weeks. During this time, the officer trainees are attached with private, public sector or armed force institutions/academies in small groups, and also exposed to governance initiatives in various states.

On the 13th of January 2015, MICA Campus played host to a team of IAS officer trainees as part of this requirement stipulated by the administrative services. The trainees attended an interactive session facilitated by Prof. Arbind Sinha, faculty in the area of Anthropology and Communication. The trainees also were in conversation with Dr.Nagesh Rao, President and Director, MICA. They spent a day here on Campus.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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