MICA ICMC 2015 DAY 2 OFFERS INCISIVE VIEWPOINTS ON NEW MEDIA | Press Release

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Ahmedabad, 19th February 2015:

MICA, India’s premiere management institute in Strategic Marketing and Communication, today saw the second day of its International Communication Management Conference 2015 (ICMC 2015) bring out incisive thoughts on Digital Content, Community and Communication from the new media researchers.

The day kicked off with the panel in the plenary session presenting the preliminary research, methodology and ground work done by the team for MICA National Facebook Study. The team comprised of Pradeep Krishnatray, Johns Hopkins University, Keval Kumar, MICA, Saumya Pant, MICA, Shubra Gaur, MICA, Santosh Patra, MICA and Rahul Gadekar, MICA. The study which is divided in two phases will cover Gujarat initially and will cover the rest of the India in the second phase. The second phase of the comprehensive study will become the national level baseline, which will cover all zones of the country. This study will explore multiple themes of Facebook’s use, user gratification factors, privacy and unwillingness to communicate. The first phase of the study is expected to be completed by April 2015.

The second session of the day saw Prof. Syed Murtaza Alfarid Hussain, Assam University, India: present his findings on Social Media: Front stage of identity performance - Applying Goffman’s performance theory to online ‘self’. He elaborated on issues of identity and psychological wellbeing of the social media users. Applying Ervin Goffman’s usage from theatre and performance theory, he provided insights on- our digital self, how we can appropriate this idea and fit it in social media users, particularly the Facebook users.

Speaking on the occasion Dr. Nagesh Rao- President & Director, MICA, said, “New media is an important topic of research for communication researchers across the globe. Today was a day dominated by themes that provided deep insights and behavioral trends in new media. As we are already living in a world surrounded by the digital medium, it becomes vital for us to understand its nuances, which is the quest for the ICMC 2015 delegates.”

Additionally, Day 2 of the conference also saw views and paper presentations on multiple topics by:

  • Sony Jalarajan Raj, MacEwan University, Canada, Rohini Sreekumar, Monash University, Malaysia & Nithin Kalorth, Mahatma Gandhi University, India: A word that disperse the ‘news’: A study into the Hashtag revolution in the cyber spectrum

  • Sanjay Vishnu Tambat, Savitribai Phule Pune University, India: Exploring technologies of media convergence which shape the future of journalism

  • Mohan J. Dutta, Satveer Kaur & Naomi Tan, National University of Singapore, Singapore: Representing migrant workers: Singapore’s media portrayal of the Little India riots

  • Baisakhi Nag, Bhairab Ganguly College, India: Democratization of information with the advent of new media in the era of globalization

  • Asha Achy Joseph, SH School of Communication, Sacred Heart College, India: Cinematic portrayal of human body at the time of digital image making

  • Sumit Narula, Neha Jindal and Dhruv Sabharwal, Amity University - Gwalior, India: Role of Youth in Peace Building via New Media: A study on use of new media by youth for peace building tasks

  • Shino Varghese, SH School of Communication, Sacred Heart College, India: Study on the effects of Social Network Sites on teenagers: A case study within Malappuram district of Kerala

  • Megha Sidhpura & Atanu Mohapatra, M.S. University, India: Social media for social change

  • Dazzelyn Baltazar Zapata, National University of Singapore, Singapore: ‘Wada Silpon Ko!’ : Mobile phone use amongst the Applai and Bontok Igorot of Mountain Province, Philippines

  • Jyothirmaya Mahapatra & Nimmi Rangaswamy, Xerox Research Center, India: Bridging the gap between online virality and offline mobility

  • Shweta Anand & Archana Kumar, Lady Irwin College, India: Can equality be achieved in reality? Analyzing the role of community-mediated communications in health communication

  • Santosh Patra, MICA, India: Interruption as the virtue of communication: question concerning exclusivity of being in time and place in the realm of “consociated contemporaries”

  • Najeeb P M, Govt. Victoria College, India: Emergence of the anomic humans and the post-society: Why does more communication mean less connectedness in the digital epoch?

  • Sreepriya R., Govt. Victoria College, India: The order of the blog discourse: When we became writers of the web

  • Jayanta K. Panda, IMS Unison University, India: Conspicuous consumption of Indian cyberspace: a critical analysis of personal weblogs

  • C. Yamini Krishna, Independent Communication Consultant, India: Celebrity death and flooding of Twitter: The case of Robin Williams’ death in India

  • Parth Shastri, The Times of India & Kumar Manish, Ahmedabad Global Shapers Community, India: Use of social media by three prominent politicians and parties during general election 2014 - Trends & Analysis

About ICMC

MICA has pioneered an Annual Conference series on themes and issues pertaining to Communication Management. Launched in 2014 with the theme of ‘Managing Health Communication: People, Programmes and Products’, the conference series provide a platform for bringing together scholars, activists and practitioners, to discuss frontier developments in communication theories and practices. Each conference has a thematic outline, inviting scholarly contributions around the focal theme. Papers conceptualising perennial and emerging issues in communication management would also be included. The idea takes into cognizance the significance of multiple linkages of interdisciplinary and critical scholarship in communication management.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

For Further Information, please contact:

Himanshu Dandotiya – 9558808618 - This email address is being protected from spambots. You need JavaScript enabled to view it.

Krishnamoorthy R – 9967067542 – This email address is being protected from spambots. You need JavaScript enabled to view it.

Tejali Rane – 9930885779 – This email address is being protected from spambots. You need JavaScript enabled to view it.

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