Ahmedabad, 19th February 2015:
MICA, India’s premiere management institute in Strategic Marketing and Communication, today saw the second day of its International Communication Management Conference 2015 (ICMC 2015) bring out incisive thoughts on Digital Content, Community and Communication from the new media researchers.
The day kicked off with the panel in the plenary session presenting the preliminary research, methodology and ground work done by the team for MICA National Facebook Study. The team comprised of Pradeep Krishnatray, Johns Hopkins University, Keval Kumar, MICA, Saumya Pant, MICA, Shubra Gaur, MICA, Santosh Patra, MICA and Rahul Gadekar, MICA. The study which is divided in two phases will cover Gujarat initially and will cover the rest of the India in the second phase. The second phase of the comprehensive study will become the national level baseline, which will cover all zones of the country. This study will explore multiple themes of Facebook’s use, user gratification factors, privacy and unwillingness to communicate. The first phase of the study is expected to be completed by April 2015.
The second session of the day saw Prof. Syed Murtaza Alfarid Hussain, Assam University, India: present his findings on Social Media: Front stage of identity performance - Applying Goffman’s performance theory to online ‘self’. He elaborated on issues of identity and psychological wellbeing of the social media users. Applying Ervin Goffman’s usage from theatre and performance theory, he provided insights on- our digital self, how we can appropriate this idea and fit it in social media users, particularly the Facebook users.
Speaking on the occasion Dr. Nagesh Rao- President & Director, MICA, said, “New media is an important topic of research for communication researchers across the globe. Today was a day dominated by themes that provided deep insights and behavioral trends in new media. As we are already living in a world surrounded by the digital medium, it becomes vital for us to understand its nuances, which is the quest for the ICMC 2015 delegates.”
Additionally, Day 2 of the conference also saw views and paper presentations on multiple topics by:
MICA has pioneered an Annual Conference series on themes and issues pertaining to Communication Management. Launched in 2014 with the theme of ‘Managing Health Communication: People, Programmes and Products’, the conference series provide a platform for bringing together scholars, activists and practitioners, to discuss frontier developments in communication theories and practices. Each conference has a thematic outline, inviting scholarly contributions around the focal theme. Papers conceptualising perennial and emerging issues in communication management would also be included. The idea takes into cognizance the significance of multiple linkages of interdisciplinary and critical scholarship in communication management.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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