MICA hosts Research Colloquium by distinguished Scholar Dr. Ramadhar Singh | Press Release

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Ahmedabad, October 26, 2016

The “Research Committee” of MICA hosted another edition of Research Colloquium today where distinguished scholar Dr. Ramadhar Singh gave a presentation titled ‘How Do Birds of a Feather Flock Together?’ Since the days of Aristotle it is considered that birds of a feather flock together. However, how it is being always contemporized over a period of time in every decade becomes interesting to follow from Dr. Singh’s presentation. Dr. Singh connected the age old saying with studies done on attitude where it is observed that the greater the similarity between attitudes of two persons the greater is the attraction between them. Following the trajectory of studies on the said topic where social psychologists and communication scholars have been busy understanding the process since 1950s becomes quite engaging for us.

Further through his presentation it was observed that dissimilar attitudes lead to attraction only when they are cognitively busy. What he argues that only if people have enough cognitive resources then only people pay equal attention to dissimilar and similar attitudes. Subsequently this attention is translated to equal and opposite dissimilarity repulsion and similarity attraction.

Another important argument he had put forward in the presentation comes from his research and observation where he argued that it is not always important that people from similar backgrounds would have an attraction towards each other, rather what becomes the common thread in this scenario is the common affinity they share. That affinity can be a common workplace, similar ideological inclinations and similar cognitive thoughts. Dr. Singh considers the Law of Attraction applies in both the contexts, viz. similar attitudes and as well as dissimilar attitudes. It sounds quite geeky, however it is quite relevant in our day to day context. He gave an example how we get distracted when we find a pretty woman in the station and our work with respect to either moving from one point to another get affected.

Another important aspect which did stem out from his discussion was that younger people are more positive in thinking rather than the old generation. The thoughts of younger ones are more malleable than their older counterparts. He argued that it has been observed through various experiments that the old generation with respect to the younger ones try to find out negativity in others. Dr. Singh remembered one such incident which had made this observation through experimental studies quite strong. He had a disagreement with one of his twin daughters which lead to one of them walking away from him. However, when he expressed the concern with his another daughter, she goes to her sister and easily convinces her to come back and continue the dialogue with their father. What Dr. Singh meant to say, that this could not have been possible if instead of a young woman there was an older person to be convinced.

He concluded by saying that those who think alike do exert gravitational force to each other and further drawing them together.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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