MICA HOSTS ANNUAL AWARDS CEREMONY FOR THE OUTGOING BATCHES | Press Release

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Ahmedabad, April 01, 2016

MICA, India’s premier B-school for Strategic Marketing and Communication, hosted its Annual Awards Ceremony for the 21stbatch of the Post Graduate Diploma in Management - Communications (PGDM-C) and the 25th batch of the Crafting Creative Communication (CCC)programmetoday, at the Mani Ayer Auditorium on MICA campus. The Chief Guest for the Ceremony was Mr. Saurabh Varma, CEO South Asia, Leo Burnett. Mr. Varma is also a MICA PGDM-C alumnus of 1997 batch.

Every year MICA recognises students who perform exceedingly well in academics, extracurricular activities and those who undertake other major activities like dissertationwriting and live projects. Broadly the categories include excellence in the PGDM-C specialisations such as Advertising Management, Brand Management, Digital Communication Management, Marketing Research and Analytics and Media Management. Apart from this, separate awards are given out for the best rural research projects, best dissertations, all round achievers, best campaigns of the year etc.

Preceding the awards ceremony, the chief guestMr. Varma planted a sapling keeping with the MICA tradition. The ceremony began with brief introduction of the event by Mr. Sethu Iyer, Executive Registrar of MICA. Following this, Ms. Elina Rath, the outgoing President of MICA Council for Student Affairs (MCSA) presented a bouquet of flowers to the Chief Guest and Dr. Preeti Shroff, Dean MICA presented a Memento to the Chief Guest.

Dr. Preeti Shroff, Dean MICA, warmly welcomed the guests in her speech. She said, “MICA is special for inculcating in its students a quest for lifelong learning and community values and I am honored to send off next generation leaders and global citizens who aim to make the world a better place.” Dr. Shroff thanked the MICA faculty for their contribution and added, “For the academic excellence awards that our students receive today, we all need to celebrate the education and learning that they received from MICA faculty members.” Dr. Shroff then introduced the Chief Guest and invited him on the stage to deliver his address.

While addressing the students, Mr Varma spoke passionately about his journey after MICA. He said, “I remember sitting on the other side of the podium and having mixed feelings during my convocation. The world outside MICA is an adventure and the key to succeeding is defining a purpose for oneself. In the world outside, hierarchies are challenged and grades do not determine everything, so having a purpose to guide oneself and finding the right place that has a culture that one thrives in, is the key to success. Curiosity, adaptability and the right mentorship will help you in achieving success as you step outside. Always ask yourself, If not me then who? If not now, then when?”

Post the fuelling speech, the ceremony kick-started and achievers were duly recognized with cash awards, trophies and certificates, while proud parents beamed from amongst the audience. A list of awardees is attached separately with this press note.

The event concluded with the presentation of a show-reel of the creative work of the students of 25th batch of CCC, followed by the vote of thanks by Mr. Sethu Iyer, Executive Registrar of MICA.

The campus is now gearing up for the final function of the academic year, its 21stconvocation which is scheduled to take place at the MICA lawns tomorrow evening (i.e. Saturday, April 2, 2016).

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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