MICA GEARS UP FOR ITS FLAGSHIP SPORTS FEST ‘SAMAR 2016’ | Press Release

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Ahmedabad, February 11, 2016

MICA’s sprawling campus is buzzing with activity as it prepares to host one of its biggest annual inter-collegiate events, the sports fest SAMAR. Organized by the student-run sports committee SCAM (Sports Committee At MICA), the 6th edition of the festival will be conducted over a 3 day period from 13th to 15th February 2016.

Teams from colleges across the country are expected to participate in the sporting extravaganza. Colleges like NarseeMonjee, KJSOM, EDI, NIRMA, PDPU, SBS and IRMA will be battling it out with the defending champions- MICA for the trophy in across the 14 formal sporting events to be organized.

Looking forward to the event, students from across batches and courses have taken to day and night practice sessions, strategic formations and joint squad training sessions so as to present the best face of the college. The hallowed turfs of football, volleyball, cricket, badminton, tennis, throw-ball, table-tennis, chess, etc will soon see passionate sportsmen and women fighting it out to lead their teams to victory.

Apart from the formal events, SCAM also has an exciting array of informal events lined up to entertain the students visiting the campus. These include rappelling, valley-crossing, Glow-In-The-Dark Table Tennis, Playstation Tournaments, and adventure games including challenging obstacle courses set up on campus, alluding to every flavor of excitement for everyone.

The sponsors on board for the 2016 edition include FastTrack, Spykar, Sony, GTPL, Radio City, Pink Salon, Aava Water, KrishnaShalby Hospitals etc.

For MICAns, the most exciting time of the year is just round the corner. It is time for SAMAR 2016.

About SCAM

Sports Committee at MICA or as it is popularly known ‘SCAM’ works day in day out to make sure that amidst the plethora of assignments, classes and rigorous academic schedules of an MBA college, our batch-mates have access to the best sporting infrastructure, equipment and an event-extensive sports calendar for the year.

SCAM organises various intra-college sport events such as King Pong (Table Tennis), Coxic Smash (Badminton), Acers (Lawn tennis), Dunkers (Basket Ball) and leagues such as the MFL (MICA Football League) and MCL (MICA Cricket League) all through the year. And finally, the flagship event of SCAM, SAMAR, witnesses an overwhelming participation from top-tier MBA schools cheered by close to thousand supporters!

Apart from this, “Scammies” (yes, that is how they are addressed as) do everything from the scratch, starting from planning, logistics, marketing, campus relations to selecting the final contingent for MICA. This is perhaps, the greatest learning from SCAM, that every member has access to a holistic learning and not just in a particular channel.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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Himanshu Dandotiya

Monica Reddy

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