MICA EXPANDS ADMISSION REACH TO 27 CITIES | Press Release

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Ahmedabad, October 03, 2016

MICA, Ahmedabad, India’s premier Business Management institute focusing on Strategic Marketing and Communication, has opened admissions for the Post Graduate Diploma Program in Management Communication (PGDM-C) on Monday, October 3rd, 2016.

MICA's Two Year flagship Program grooms students into business leaders, strategic managers and communications experts for the industry. The specialisations offered are in Brand and Advertising Management, Digital Communication Management, Media & Entertainment Management, Marketing Research & Analytics (MRA) and Development Management & Social Enterprise. This program is endorsed by 100 per cent campus placements with the best corporate houses in India, as well as abroad.

For admissions to the batch of 2017-2019, MICA has expanded its reach from 18 cities last year to 27 cities across the country this year, where the computer based entrance test, MICAT will be conducted. MICAT will be conducted twice, in Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kochi / Ernakulum, Kolkata, Lucknow, Mumbai, Nagpur, New Mumbai, Noida, Patna, Pune, Raipur, Ranchi, Vadodara, and Visakhapatnam.

MICA receives applications from students from diverse regions & fields. It currently has students from various academic backgrounds, like engineering, commerce, dentistry, law, humanities, creative communication, consulting etc., from across the country.

The MICA Dean Dr.Preeti Shroff shared that, “MICA is an exciting higher education institution that combines academic rigor, internationalisation, and professionalism with industry readiness for a diverse group of students arriving from across India. The MICA campus and community offer the most unique, caring and enriching academic as well as life-long learning experience for the incoming students poised to be the effective next generation leaders.”    

While announcing Admission for 2017-19, the Chairperson Admissions, DrShubhra P Gaur said, "The number of centres have been increased to cater to the increasing demand by students and reach out to students all over India. Students from cities like Allahabad, Indore, Bhubaneswar, Dehradun, Nagpur, Ranchi, Vadodara etc., will now be able to sit for the examination as per their own convenience, within their city."

MICAT will be held twice this year also to provide two opportunities to the candidates to appear in MICAT in the same academic year, following which they will be shortlisted for further rounds of selection. MICAT I will be conducted on the 11th of December, 2016 followed by MICAT-II on 13th of February, 2017.

Aspirants can register at the following link: http://bit.ly/admission-pgdm-c-2017-19

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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