MICA EDC (ENTREPRENUERSHIP DEVELOPMENT CELL) LAUNCHES ITS FLAGSHIP ENTREPRENEURIAL EVENT, STARTUP GARAGE 1.0 | Press Release

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Ahmedabad, March 13, 2016

The Entrepreneurship Development Cell at MICA (MICA EDC) held a one-of-its-kind entrepreneurial event, aptly titled “StartUp Garage 1.0” on 13th March at the Mani Ayer Auditorium, MICA.

MICA EDC is the on-campus platform through which students with interest in pursuing entrepreneurship are encouraged to take the plunge and convert their ideas to an executable business proposition. The aim of the event was to enhance the ability of participants to take feedback and implement it to their business model, while imbibing the skill-set necessary to run a startup. The mentors for the event were Mr. AkshayChaturvedi – Head of Partnerships & Outreach at Babajob.com, Mr. Rahul Bathija, who handles Customer Marketing for Modern Trade RE at Colgate Palmolive India, & Mr. Vijay Khubchandani, founder of an array of startups such as YOPO, MoneyLeo.com, and guest author on various technology blogs.


During the course of the 8-hour long event, the 33 participants from MICA and other colleges such as IIT Gandhinagar, IIT Bombay, & KJ Somaiya, were asked to prepare an individual pitch providing solutions of the problem statement, after which the best ideas were selected with their ideators being appointed as CEOs. A bidding process followed, wherein dream teams were formed by these CEOs. After an initial project approval from their respective mentors, the teams formulated a budget for their plan and pitched it to their mentors. On the basis of the contribution, a minimum viable product was planned, which underwent consumer validation.

The individual winners of the event were all from MICA: PragyaMehra, ShraddhaSinghania, KavyaKashyap, Rahul Suresh and Kushagra Gupta, with the former two bagging top honors. The best team was awarded to ‘HumariKaksha’ comprising Aayush Arora, PragyaMehra, Akshay Shah and Sanket Shah.

With this event, MICA EDC attempts to help students find their inner entrepreneurial bug, and give them the requisite confidence to give shape to their ideas. This series of activities gave the participants an encapsulated experience of launching & managing a startup.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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