MICA CELEBRATES 24TH FOUNDER’S DAY | Press Release

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Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, February 6, 2015.

On February 5, 2015, MICA invited the college community to celebrate its 24th anniversary. MICA Day is one of the oldest, most cherished traditions at MICA. The tradition has carried on for 24 years, where students, faculty members and employees attend special events, and renew treasured relationships. This year, MICA day was a brief escape of sorts – a time for students to evacuate the libraries, cast worry from their minds, and unite with the greater college community to celebrate the history and accomplishments of the college and its employees. The day began with a Cake Cutting ceremony at the MICAfe area, followed by a sumptuous lunch. Post lunch, once the campus population had congregated inside Main Building, the celebrations – a meticulously planned event including an orchestra, musical renditions, dance performances, and poetry readings – began.

MICAns maintained the annual culture by showcasing pride in the institution and expressed gratitude to all who have served MICA for a considerable tenure. The President and Director of MICA, Dr. Nagesh Rao, commemorated the years of service put in by MICA’s employees with tokens of appreciation. The zest of festivity made this a special Day for all MICAns. Everyone who was part of this celebration expressed their gratitude for the many students, alumni, colleagues, and friends who share MICA’s vision for academic excellence and innovation at the crossroads of communications and strategic marketing.

The highlight of the day was the portrayal of solidarity and unity in diversity that MICA today stands for, which was showcased by a well-coordinated piece on ‘Mile sur mera tumhara’ choreographed and executed by faculty members and employees of the administration department.

Today, while the definition of what MICA Day entails continues to change, what remains constant is the manner in which most students still await the day with the same frenzied anticipation.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

 

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Himanshu Dandotiya

Monica Reddy

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