MICA announces Centre for Media and Entertainment Studies | Press Release

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Prof. Darshan Trivedi comes on Board

MICA, India’s premier management school for Strategic Marketing and Communication, has set up a new academic centre viz. Centre for Media and Entertainment Studies (CMES).

The Centre is a strategic initiative from MICA, to build a collaborative platform for Academia, Researchers, Policy Makers and the Media &Entertainment industry. CMES will endeavor to build the much needed bridge between Academia and the Media & Entertainment Industry, to build knowledge, initiate research and support the training needs of the Industry.   CMES will also initiate programs for students, practitioners and professionals, to build future leaders for the Media & Entertainment Industry.   Speaking about the Centre, MICA President Madhukar Kamath said, “The FICCI – KPMG 2016 report projects the Indian Media & Entertainment Industry to be at INR 2260 billion by 2020. The double digit growth, year on year, requires not just leaders but also specialized training programmes for the upgradation of professional and managerial skills. More importantly, the need of the hour according to MICA is the creation of knowledge and the vital bridging of the gap between Academia and Industry.   The MICA Centre for Media & Entertainment Studies is a direct outcome of our continuous interaction with a wide cross section of Industry leaders’’.

MICA is also happy to announce the appointment of Prof. Darshan Trivedi as the Head of the Centre for Media & Entertainment Studies. Prof. Darshan Trivedi comes on Board as an Assistant Professor in the Media and Entertainment Management Area (MEM). Prof. Trivedi has a Masters in Development Communication (Gold medalist) and a PhD in Sociology & Law from Gujarat National Law University. He has close to two decades of Industry experience with Sony Entertainment Television, Radio Mirchi, Zoom Entertainment Networks, Reliance Broadcast Network, etc.

Dr. Preeti Shroff, Dean of MICA added, “MICA’s academic orientation helps build leaders and professionals who are not just grounded in the disciplines of Business Management, Strategic Marketing & Communication but are also equipped to deal with the challenges and demands of succeeding in digitally enabled world. We welcome Prof. Darshan Trivedi with his proven track record in the Media & Entertainment domain. His experience and expertise is an alignment with our vision of making the Centre for Media & Entertainment Studies at MICA a recognized Centre of Excellence, not just in India, but on the International platform as well.” 

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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