MICA Alumni Association (MAA) Launch: Alumni Connect and Engagement | Press Release

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Ahmedabad, November 21, 2016

MICA Alumni Association (MAA) will be launched to promote a global network and a peer learning platform to be managed by MICA Alumni.MAA would function as an independent society with the mission to connect and engage MICANs with the institution in mutually beneficial and actionable ways.

MICA Institution will facilitate MAA activities, in collaboration with the Alumni Engagement Committee, to organize “Homecomings” for the Alumni soon, where they would be briefed about the MAA and engage in exciting MICA campus activities. The Homecomings would be focused on cherishing the MICAn spirit and revisiting the roots. In the long term, the Association plans to function through self-regulatory city chapters.

The Association would be led by the selected MICA Alumni from the Industry such as Mr. Kunal Jeswani, Mr. Sandeep Menon, Mr. Saurabh Varma, and many diverse leaders in the coming years. The Ex Officio members such as MICA President, Dean and Associate Deans will provide facilitation and support. Speaking about the Association, Associate Dean Mr. Siddharth Deshmukh, also a MICAn, quoted, “MAA is calling you back home! The setting up of MICA's association is long overdue. As MICANs, we have this unique feeling of belonging and excitement about being MICANs who share nostalgic experiences. MAA intends to help each MICAn in special and meaningful ways to reconnect, contribute and create a strong future for this community together.”

Mica President Mr. Madhukar Kamath emphasized that, “MICA's pride is its MICANs. The MICA Alumni Association now gives all MICANs spread across India and the globe - a dynamic platform to connect, engage and belong. These relationships and the Association will strengthen MICA as it grows."

The Professor and Dean - MICA, Head - MDP, Dr. Preeti Shroff said, “MICA Alumni are well-placed in leadership and strategic positions across multiple industries and their mentoring role for the next generation of MICANs is critical. I firmly believe the MAA network will help in peer learning and leveraging valuable knowledge, expertise and experiences. MICA Alumni - WELCOME HOME!”

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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