HIGH-OCTANE ACTION IN MICA AS SAMAR 2016 PROCEEDS INTO DAY TWO | Press Release

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Ahmedabad, February 14, 2016

‘Samar 2016’, MICA’s flagship sports festival proceeded into a successful second day on Sunday. The campus was abuzz with excitement as teams locked horns in different sports, testing their mettle against each other. The day started with a scintillating game of cricket between MICA White Squad and PDPU. The NIRMA team showed incredible skill, defeating the team from EDI in Table Tennis. MICA Black and MICA Purple emerged victorious in their respective chess games and NIRMA and MICA White tasted victory in Throwball.

The inaugural day of Samar 2016 saw heated action in the second half, with thumping victories for MICA Black squad against SBS and KJSOM against NIRMA in Lawn Tennis and high-energy face-offs on the football ground which saw MICA Black, NIRMA, KJSOM and MICA White emerge victorious against PDPU, MICA Blue, SBS and NMIMS respectively. MICAn squads showed dominance in the basketball court, with two victories to their credit, while 3 out of 4 high intensity volleyball games saw MICAn teams stand out.

As Sunday evening sets in, students are pumped up to witness yet another night of exciting action across different fronts.

About SCAM

Sports Committee at MICA or as it is popularly known ‘SCAM’ works day in day out to make sure that amidst the plethora of assignments, classes and rigorous academic schedules of an MBA college, our batch-mates have access to the best sporting infrastructure, equipment and an event-extensive sports calendar for the year.

SCAM organises various intra-college sport events such as King Pong (Table Tennis), Coxic Smash (Badminton), Acers (Lawn tennis), Dunkers (Basket Ball) and leagues such as the MFL (MICA Football League) and MCL (MICA Cricket League) all through the year. And finally, the flagship event of SCAM, SAMAR, witnesses an overwhelming participation from top-tier MBA schools cheered by close to thousand supporters!

Apart from this, “Scammies” (yes, that is how they are addressed as) do everything from the scratch, starting from planning, logistics, marketing, campus relations to selecting the final contingent for MICA. This is perhaps, the greatest learning from SCAM, that every member has access to a holistic learning and not just in a particular channel.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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Monica Reddy

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