FUN AND FESTIVITY AT MICA’S DANDIYA FEST- OORJA ‘15 | Press Release

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Ahmedabad, October 22, 2015

Oorja, the annual cultural festival at MICA was organized by the cultural committee here on Tuesday and Wednesday, the 20th and 21st of October 2015. For MICAns, Oorja is the epitome of energy and enthusiasm, transforming the campus into a colourful canvas of celebration.

The event saw several MICAns and various students from other colleges participating in the dandiya night. The MICA lawns were packed with youngsters dressed in traditional ChaniaCholis, Kurtas and Kediyu, carrying dandiya sticks and dancing to old Gujarati folk songs as well as grooving to peppy electronic music and Bollywood numbers.

About CulComm

CulComm, the Cultural Committee at MICA, better known as the “Official Happiness Committee” mixes cultures with a dash of the MICAn madness. Festival celebrations on campus with all its mirth and joviality, bringing the entire campus together on special occasions and helping everyone bond warmly, bringing hidden talents to light via various cultural events- All of this is CulComm at work.

Different cultures have interesting celebration activities and this committee is dedicated to reviving festivities lost to the sands of time. Besides that, CulComm actively pursues innovative platforms for people to showcase their skills and talents. Thus, revitalising and renewing the MICAn tradition along the way.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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Himanshu Dandotiya

Monica Reddy

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